Event Promotion Criteria
These are the 5 key planning questions in promotion.
Who, What, When, Where, and How Much?
What are examples of printed media?
Flyers and brochures
These learners prefer posters and visual ads.
Visual learners
This is the first phase of promotion focused on awareness.
The initial phase
You should do this to connect with your audience.
Make eye contact.
This determines who you are trying to reach.
Target audience
What type of media includes radio and TV announcements?
Brodcast media
This type of learner benefits from hands-on experiences
Kinesthetic learners
This phase reminds people and attracts more participants.
Second phase
This is something you should NOT do while speaking.
Fidget
This factor includes hidden costs like staff time.
The budget
This method involves billboards and bulletin boards.
Display media
This must be considered to avoid stereotypes in promotion
Cultural diversity
This is the final push to get undecided people involved.
Final phase
This should be kept short and simple during presentations.
Your message
This question considers using multiple locations to increase visibility of your event.
Where will you promote?
This promotion method involves speaking directly to an audience.
Presentations
This is a common barrier that can be reduced by lowering prices.
Cost (expense)
This should happen during and after the event to measure success.
Evaluation (monitoring success)
These help promote events and make them memorable.
Slogans or catchphrases
This question helps determine the best time frame for advertising your event.
When should you promote?
This method allows tracking visitors using counters and emails
Online advertising
This involves choosing the best way to deliver your message based on whether your audience prefers seeing, hearing, or doing.
considering learning styles (auditory, visual, kinesthetic)
This helps improve future promotional campaigns.
Feedback/data collection (evaluating results)
This should be done before presenting to improve confidence and delivery.
Practicing your presentation