History
A Century (100 yrs) ago, fans could only view sports here.
Stadiums
Tracking competitors methods is known as this
Marginal Analysis
This results in increased consumers goodwill towards a brand.
Increased Loyalty, Increased Referrals, Decreased customer complaints
Product enhancements at sporting events are a result of this.
Backstage passes, Front-row seats, Autographed Jerseys
This is an example of a social media site that allows sports and entertainment marketers to INCREASE BRAND VISIBILITY
This was the first visual technology to impact sports marketing allowing fans to watch the game live
Television
The ultimate goal for sports and entertainment marketers is to create this.
A Viral campaign
Over-advertising might do what?
Turn away fans.
Commercials run during this time of day are most likely to reach people
Primetime (evenings)
Marketers can best capitalize on the increased use of smartphones by developing this
Mobile Apps
Higher quality and lower prices for consumers over time is a result of this
Competition
This drives down the prices of multimedia.
Free Content
Increased Competition and Consumer Expectations can result in this.
Focus on Quality Control
Pre-concert or pre-game rehearsal is an example of this.
Quality Control
Amateur producers do not have access to this like professionals do.
Technology
Over the years companies have learned to do market research before or after building their brands?
Before
Developing a good media strategy requires this
Market Research
Product enhancement is also known as this.
An upsell
This is an example of a technology that is intended to increase the fan experience.
Jumbotrons
Drag-resistant tennis balls
Interactive Scoreboards
How much they cost
The evolution of this has changed the experience for the fan the most over the years
Technology
"Reach" in marketing terms means this
Number of people likely to receive the message.
Our increase in our standard of living has demanded that sports and entertainment marking do the same, true or false?
TRUE
Enhanced fan experience
Unit 3 quiz is available when?
Tomorrow!!!