Emails
Which is the common use of opt-in e-mail?
a.) subscriptions
b.) announcements
c.) attachments
d.) confirmations
What is subscriptions?
a.) endorsement
b.) testimonial
c.) promotion
d.) broadcast
What is endorsement?
A business owner places print advertisements in a magazine that has a specific readership reach, it is basing it's buying decisions on which feature of the publication
a.) motivation
b.) reputation
c.) circulation
d.) participation
What is reputation
Which is vital promotional technique for entertainment marketing?
a.) distribution
b.) vertical integration
c.) broadcast webs
d.) trailers
What is trailers?
Which is a characteristic of most online banner advertisements?
a.) productive
b.) restrictive
c.) selective
d.) interactive
What is interactive?
Which is an example of an e-mail attachment?
a.) nike.com
b.) resume.doc
c.) high-speed internet connections
d.) http://www.org
What is resume.doc?
Which part of print advertisements is usually noticed first by readers?
a.) the business identification
b.) the illustration
c.) the white space
d.) the copy
What is the illustration?
A radio station sells a 30 second spot for $500. If the number of listeners is 200,000, what is the cost per thousand?
a.) $50
b.) $5
c.) $25
d.) $2.50
What is $2.50
Males between the ages 18-35 who are sports-minded and live in Orlando, Florida is an example of which group?
a.) niche market
b.) demographic integration
c.) sponsor
d.) marketing mix
What is niche market?
A business owner who wants to obtain a reduced rate for a series of local radio commercials might contract for what type of promotion?
a.) package
b.) display
c.) transit
d.) contingent
What is package?
For higher rates, businesses should help develop marketing e-mail messages that have which feature?
a.) short, simple and understandable
b.) relevant, short and complex
c.) interesting, unique and lengthy
d.) appealing, complex and relevant
What is short, simple and understandable?
Which is a characteristics of most online banner advertisements?
a.) productive
b.) restrictive
c.) selective
d.) interactive
What is interactive?
What is the percentage of reach for a local radio sporting goods advertisement if the target audience is 875,000 18 to 30 year olds males and 393,750 of the target audience is exposed to the message?
a.) 45
b.) 40
c.) 35
d.) 30
What is 45?
The promoters of an extreme-sports weekend would most likely target which demographic group?
a.) professional athletes
b.) older men, ages 40-50
c.) business executive
d.) young men, ages 12-34
What is young men, ages 12-34?
What is an important factor in determining rates for outdoor advertising?
a.) short life
b.) ease of replacement
c.) visibility
d.) artistic appeal
Which computer program prevents e-email messages containing the word "free" in the subject header from entering an inbox?
a.) queues
b.) gophers
c.) filters
d.) servers
What is filters?
After a volleyball player wins a gold medal in the Summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of which activity?
a.) an endorsement
b.) publicity
c.) a sponsorship
d.) a loyalty marketing
What is an endorsement?
An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs(gross rating points). What was the cost per GRP?
a.) $975.50
b.) 585.50
c.) $712.50
d.) $487.50
What is $487.50
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?
a.) past experience
b.) athletic ability
c.) leisure time
d.) disposable income
What is disposable income?
A tire producer is most likely to advertise its products on a website that interests which group?
a.) fitness trainers
b.) marathon runners
c.) auto racing enthusiasts
d.) tennis fans
What is auto racing enthusiasts?
One of the disadvantages to marketers using streaming video e-mail that it requires the recipient to have which feature?
a.) complicated operating systems
b.) sophisticated computer keyboard
c.) high-speed internet connection
d.) cloud computing
What is high speed internet connection?
a.) short life
b.) ease of replacement
c.) visibility
d.) artistic appeal
What is visibility?
The Fit and Lively Fitness Center wants to increase its membership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16 to 36 year old females and 313,000 of the target audience is exposed to the message, what is the percentage of reach for a local cable television advertisement?
a.) 36
b.) 33
c.) 39
d.) 30
What is 33?
When a performer expands into international markets, an important consideration for his or her promotional efforts should be to determine often whether which action is necessary?
a.) assume that literal language translations are acceptable
b.) use the same advertising strategy with all markets
c.) develop different brands for each market
d.) adapt promotional messages for each market
What is adapt promotional messages for each market?
A business places matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of which feature?
a.) cable network tags
b.) reverse messaging features
c.) receipt verification appications
d.) quick response codes
What is quick response codes?