Mad Props
What is defined as the spreading of ideas, information, or rumor for the purpose of helping or injuring a cause?
Propaganda
The intent of propaganda is always to _________________.
Convince
What do we call the tendency to group similar evidence due to nearness?
Proximity
What is defined as an active process of becoming aware of and understanding one’s environment that is unique to the individual and is strongly influenced by communication?
Perception
Which persuasive appeal relies on the use of logic or reasoning?
Logos
Which propaganda technique uses ordinary people to sell a product or an idea
Plain Folk
The use of peer pressure to convince you to purchase a product is an example of which propaganda technique?
Bandwagon
We place sensory cues into a familiar ___________ to recognize what we are sensing.
Pattern
What are the three steps of the perception process?
Select sensory cues, Organize selected cues, Interpret the cues
Which persuasive appeal relies on the use of emotion?
Pathos
The Coca-Cola slogan “Things Go Better With Coke” is an example of which propaganda technique?
Glittering Generalities
Powerade’s use of famous athletes in their commercials is an example of which propaganda technique?
Testimonial
If a July car sale advertisement appeared in a newspaper with an American flag background, which propaganda technique would it be an example of?
Transfer
What is the name of the phenomenon defined as when we attribute positive explanations for our behavior and less positive explanations for the behavior of others?
The Fundamental Attribution Error
Which persuasive appeal relies on the credibility of the speaker?
Ethos
Which propaganda technique is used when advertisers attack their competitors?
Name Calling
The creation of trends like Vineyard Vines, Sperry, and Yeti cups are examples of which propaganda technique?
Bandwagon
Parents using their influence to convince you Santa was real is an example of which propaganda technique?
Testimonial
What do we call the idea that believing something is true will make it come true when it otherwise would not?
Self-Fulfilling Prophecy
A commercial that tries to make you laugh is attempting to employ which persuasive appeal?
Pathos
Starbucks is so successful at branding that they can simply use their logo--a symbol--on advertisements instead of their name. Which propaganda technique explains this?
Repetition
The presidential slogans “Yes, We Can” and “Make America Great Again” are examples of which propaganda technique?
Glittering Generalities
What is the name given to the concept that saying what isn’t there can be just as important as saying what is there?
The Pertinent Negative
What is the act of filling in what’s not there?
Closure
A print advertisement detailing all of the proven side effects and costiliness of smoking relies on which persuasive appeal?
Logos