vocats #26-40
vocats #26-40
vocats#26-40
vocats (random)
vocats (random)
100
B. customer
. Wal-Mart and Sears attract two different types of customers because of their pricing strategies. They have established their prices based on __________ decisions. A. promotional B. customer C. place D. profit
100
B. unethical and legal
What is Charging premium prices for lumber to hurricane victims because supply is limited is A. unethical and illegal. B. unethical and legal. C. ethical and legal. D. ethical and illegal.
100
D. A bottle of shampoo
What is Which of the following would probably use a longer channel of distribution than the others: A. A baby duck B. A printing press C. An airplane D. A bottle of shampoo
100
C. Modify the product to renew customer interest
What is Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation? A. Take the product off the market B. Do nothing; fluctuations in sales are common C. Modify the product to renew customer interest D. Triple the advertising budget for the product
100
A. Ideal market exposure
What is What do marketers want to achieve by determining distribution intensity? A. Ideal market exposure B. Complete market coverage C. Perfect market balance D. Total market saturation
200
D. A local ice-cream shop prices menu items below cost in an effort to eliminate its competition.
Which of the following is an example of an ethical issue as it relates to predatory pricing: A. An international book publisher sells similar products to similar customers at different prices. B. A tire producer introduces a new item to its product line and sets the initial price very low. C. A salesperson encourages a customer to purchase an extended vehicle warranty for a new car. D. A local ice-cream shop prices menu items below cost in an effort to eliminate its competition.
200
D. computer-generated tags.
What is 29. One way that many businesses use technology to reduce the costs associated with marking prices on products is by using A. electronic scanning devices. B. automated inventory systems. C. preprinted gummed labels. D. computer-generated tags.
200
C. To make changes in order to extend a product's life cycle
What is Why should a business continue to monitor an established product? A. To determine the acceptance of a product by a limited market B. To make sure that a marketing plan is firmly in place C. To make changes in order to extend a product's life cycle D. To evaluate how a product might fit the firm's product mix
200
D. Eliminating products that are slow sellers
What is Which activity is addressed in the product/service management function? A. Setting discounts to clear products from inventory B. Determining where products will be offered for sale C. Focusing promotional activities on a new-product release D. Eliminating products that are slow sellers
200
B. It needs to maintain tight control over a product.
What is . When is it best for a business to use an exclusive distribution pattern? A. It prefers to have its intermediaries promote the product. B. It needs to maintain tight control over a product. C. It chooses to eliminate intermediaries. D. It wants the product to be available in all possible locations. 56. Which of the following is an aspect of channel
300
A. pricing
What is Technology allows manufacturers to pre-print product packaging with Universal Product Codes (UPCs) which contain __________ information. A. pricing B. sampling C. operating D. selling
300
A. Sherman Antitrust Act
What is . The Standard Oil Company's price-fixing tactics and monopolistic control over oil refining and distribution in the late 1800's was a major contributing factor in the enactment of which piece of legislation? A. Sherman Antitrust Act B. Clayton Act C. Robinson-Patman Act D. Federal Trade Commission Act
300
C. cause packaging.
What is When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in an ethical practice called A. political lobbying. B. environmental labeling. C. cause packaging. D. provocative branding.
300
C. Because competitors have entered the market
What is Why might profits sometimes decline for the company that first introducted the product during the growth stage of a product's life cycle? A. Because sales decline in the growth stage B. Because marketing strategies are adjusted C. Because competitors have entered the market D. Because production is more efficient
300
D. Timeliness
What is Which of the following is an aspect of channel management that impacts customer service? A. Advertising B. Taxes C. Protectionism D. Timeliness
400
C. Intranet
What is Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products? A. Memory card B. Micro-portal C. Intranet D. Generator
400
B. It reflects the image of the business.
What is Why is the quality level of a product an important product/service management decision? A. It identifies a product's brand. B. It reflects the image of the business. C. It protects the consumers. D. It refers to the way the product works
400
D. misleading information.
What is . A business is behaving unethically if its product's label contains A. nutritional values. B. recyclable materials. C. mandatory requirements. D. misleading information.
400
A. Recognition
What is In what stage of brand loyalty do people become aware of the brand? A. Recognition B. Satisfaction C. Insistence D. Preference
400
C. Communicate effectively
What isWhat is one action that customer service can take to facilitate order processing? A. Negotiate aggressively B. Oversee assembly C. Communicate effectively D. Monitor inventory
500
B. Global positioning system
What is . Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations: A. Video frequency technology B. Global positioning system C. CB radio system D. Image scanning technology
500
A. Economic conditions
What is . Which of the following factors should businesses consider when establishing a product's selling price: A. Economic conditions B. Unfair sales laws C. Pricing agreements D. Trade practices
500
D. compete
What is . A business that says it tries harder because its product is not number one, is using product positioning to A. motivate B. organize C. upgrade D. compete
500
A. By performing certain channel activities expertly
What is How do channel members add value to a product? A. By performing certain channel activities expertly B. By making the product more costly C. By making the product available in all locations D. By pursuing individual goals
500
B. Vendor consistently has back orders.
What is . Which situation hinders a business's ability to provide quality customer service? A. Supply channel has high flexibility levels. B. Vendor consistently has back orders. C. Post-sale support is responsive. D. Distribution patterns are operational.
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