1
2
3
4
5
100
John needed to purchase a soda as quick as possible. Which type of store would be the quickest to purchase a soda?
What is Convenience?
100
philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
What is the marketing concept?
100
Soho sells its shoes directly to the consumer through its own stores at discounted prices. This is an example of which type of store?
What is a factory outlet?
100
the economic ups and downs of a country or socirety.
What is the business cycle?
100
to buy some product or service.
What is a purchase?
200
Jade met with a couple to discuss the benefits of detoxing.
What is an example of personalized promotion?
200
Office Depot sells office supplies and copying services. It promotes its supplies and services to customers that operate a home office or a business office. Which step of the marketing strategy has it performed?
What is a target market?
200
Dr. Scholl’s provides a variety of products for the feet. It promotes its product to people who want to make their feet more comfortable. Which step of the marketing strategy has it performed?
What is Identify a target market?
200
Mary checks the label on all products she buys for warnings. This is an example of which type of consumer information source?
What are business sources?
200
Mary is debating about which four of the following cameras to purchase: Canon, Casio, Epson, Konica Minolta, Nikon, Panasonic, and Sony cameras. These cameras have better performance records. Where is she in the consumer decision-making process?
What is Select and evaluate alternatives?
300
Carnival Cruise Lines now offers 20 ounce bottles of water instead of the 12 ounce bottles it previously sold. This is an example of which marketing function?
What is Product management?
300
Many small businesses that sell unique products realized it is easier to make a profit by having businesses online as opposed to a physical location. This is an example of which marketing function?
What is Distribution?
300
Lowes Home Improvement provides credit lines to other businesses in order to meet its organizational goals. This is an example of which marketing function?
What is Financing?
300
Tammy designs sales brochures that include the value, features, and benefits of hand-crafted furniture. This is an example of which marketing function?
What is promotion?
300
Carnival Cruise Lines now offers 20 ounce bottles of water instead of the 12 ounce bottles it previously sold. This is an example of which marketing function?
What is Product management?
400
Soho sells its shoes directly to the consumer through its own stores at discounted prices. This is an example of which type of store?
What is Factory outlet?
400
Mary plans to order 300 cameras for her store inventory. Where is she in the consumer decisionmaking process?
What is Making a purchase?
400
Ken reviews the nutritional content on the product label to avoid saturated fat. This is an example of which type of consumer information source?
What is Business sources?
400
Jade met with a couple to discuss the benefits of detoxing.
What is Which is an example of personalized promotion?
400
Mary takes care of all the marketing functions for her cupcake company.
What is an example of direct channel of distribution?
500
Dunkin’ Donuts offers a free donut to customers that complete an on-line survey. The feedback will help with the future product options. This is an example of which marketing function?
What is Marketing-information management?
500
Office Depot sells office supplies and copying services. It promotes its supplies and services to customers that operate a home office or a business office. Which step of the marketing strategy has it performed?
What is Identifying a target market?
500
Ken reviews the nutritional content on the product label to avoid saturated fat. This is an example of which type of consumer information source?
What is Business sources ?
500
Brad refuses to eat a new product because of a warning from the United States Department of Agriculture. This is an example of which type of consumer information source?
What are government agencies?
500
Joan read a newspaper article about a new and improved product coming on the market next week. This is an example of which type of consumer information source?
What is Media?
M
e
n
u