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Stephanie receives high praise from her boss when she attracts a new client to her firm. This praise leads Stephanie to work hard to obtain more new clients. For Stephanie, the praise from her boss was
What is positive reinforcement?
Aptitudes, skills, abilities, and job-related knowledge are relevant areas for
What is employment tests?
True or False
If a customer has moderate loyalty toward Heinz ketchup, she likely will purchase other products that carry the Heinz name
True
What is price?
The marketing challenge of making potential customer aware of the product's existence and its features, benefits, and uses is prevalent in which of the product life-cycle stages
What is introduction?
The idea that satisfaction and dissatisfaction are distinct dimensions is referred to as
What is motivation-hygiene theory?
Amy Crane is allowed to create her own work on a limited basis. She must be at work from 9 a.m. to 11 a.m. and 1 p.m. to 3 p.m. every day, which represents _______ time, and she can choose which hours she will work between 8 a.m. and 6 p.m. around the required hours, which represents _______ time.
What is core; flexible time?
The distribution of a percentage of a firm's profits among its employees is call
What is profit-sharing?
What is business analysis?
Chris and Kimberly White decided to buy new furniture for their bedroom. They spent considerable time shopping around, comparing prices and styles. Bedroom furniture is best classified as a _______ product?
What is shopping?
The total amount received from the sales of product is referred to as
What is total revenue?
Jon has the chance to get promoted into a higher paid management position if he continues to exceed his goals in his current position. Thus, he has high ________. He loves the company and is excited about the new position opportunity. Thus, he also has high __________.
What is motivation; morale?
The theory stating that rewarded behavior is likely to be repeated and that punished behavior is less likely to recur is called
What is reinforcement theory?
________ is the pay that employees receive in return for their labor
What is compensation?
A hotel room in New Orleans during Mardi Gras costs considerably more than it would during the following week. This is an example of
What is price differentiation?
Iron ore in a steel plant is an example of
What is raw materials?
A brand has a name, term, symbol and ________
What is design?
An employee's attitude toward his or her job, supervisors, and the firm itself is termed
What is morale?
A theory based on the simple assumption that motivation depends on how much people what something and how likely they are to get it
What is expectancy theory?
Gathering information about applicants for a position and choosing the most appropriate applicant is called
What is selection?
A good or service intended primarily for use in producing other goods or services is a ________ product
What is business?
The complete and legal name of an organization, such as Walmart Stores, Incorporated, is called
The product life-cycle stage in which there is a rapid sales increase, other firms have begun to market competing products, and lower unit costs and an overall tendency toward increased profit prevail is called
What is growth?
In the second set of Hawthorne experiments dealing with the piece-rate system, the main conclusion was that the pressure of ________________ affects production
What is social acceptance?
Under Herzberg's theory, when ________ factors are present in the work environment, they act as satisfiers; when _________ factors are absent, they act as dissatisfieres
What is motivation; hygiene factors?