What is using viral marketing , keeping customers informed , bulding brand awareness and brand image
100
Reach and frequencys are often used to
What is Determine costs of media
200
what is a disadvantage of electronic media?
What is Junk mail/spam mail
Customer erases the email before opening it
200
Where did Kobe Bryant meet his wife ?
What is Rap Video Shoot
200
Google , Bing , and yahoo are examples of what?
What is Search Engines
200
What are the four types of email marketing?
What is
1. OPT-In/Permission based
2. Double OPT-In
3.OPT-Out
4.SPAM
200
How do you determine media cost?
What is Circulation, rate cards, Avaliable discounts, and reproduction quality
300
Coffee mugs are an example of what communication channel?
What is Specialty Advertising
300
In soccer, FIFA stands for
What is Ferderation International of Footbal Association
300
MMS stands for
What is Multimedia Messaging Services
300
The common uses of email marketing are?
What is
-Announcements
-Newletters
-Bulletins
-Suggestion Selling
-Reminder Service
-Handling Requests
-Obtaining feedback
-Order Confirmations
300
Some mediums for media cost are
What is Newpapers, Magazines, Television, Radio, internet, out of home and direct mail
400
The six channels of communication are
What is
1. Print Advertising/Publications
2. Broadcastin Advertising
3. Direct-Mail Advertising
4. Online Advertising
5. Out-Of-Home Advertising
6. Specialty
400
what is the host country for the world cup of 2018
What is Russia
400
Companies that pay to advertise on certain websites in order to be affliated or recognized are
What is Sponsorships
400
The differences between plain text and HTML are
What is Plain Text uses proper formatting while HTML uses graphics and animations
400
Some factors impacting your media selections are
What is Media Coverage, Extensive Coverage, and Intensive Coverage
500
Advertising distributed directly to the potential consumer through the mall?
What is Direct Mail
500
What year was the NFL founded/Created?
What is 1920
500
Advatages and Disadvantages of online marketing are
What is
Advantages
-Scalability
-Cost effectiveness
-Desireable Demographics
Disadvantages
-Consumer may ignore the message
-Copy right issues
- may be expensive
500
Some Capabilities of emails are
What is
- NON INTERACTIVE CONTENT
- LINKS TO OTHER PLACES WITHIN EMAIL
- LINKS TO WEB SITES
- ATTACHMENTS
- STREAMING MEDIA
- INDIVIDUALIZED ADRESSES
- PERSONAIZATION
- AUTOMATED
- AUTORESPONDERS
500
To buy advertising space / time , you will need to
What is Research
Request Information
Analysis and strategies
planning
negotiating
scheduling
placement of ads
confirmation of ad run
payment
evaulation