7 Ps
This aspect of the 7 P's relates to the decor of a hotel or restaurant
physical evidence
The first stage
R and D
low market share in a low growth market
dog
conducting original research
primary research
The actor who was used in the Nespresso ad experiment we watched in class
George Clooney
consists of pricing a product below its cost of production so as to attract customers to also purchase other items (with their higher profit margins) at the same time.
Loss Leader
In the second stage most of the money is spent on
promotion (advertising)
high market share in a low growth market
cash cow
These publications contain the latest educational research and academic theory.
academic journals
Coca Cola
If a change in the price of a good or service causes a relatively small change in the quantity demanded, then the demand for the product is
In this stage, cash flow is negative
Launch
high growth in a high growth market
star
refers to the gathering of data and information from the Internet, such as company websites on the world wide web.
online content
The sampling method of using people that are within easy reach, in an unplanned way, to conduct market research.
Convenience Sampling
This promotion objective is to create customer interest and encourage demand for the product.
Persuasion
In this stage, cash flow is highly positive
Maturity
In one word, would do we do with dogs?
Divest
The New York Times is an example of a ________
Media article
Have it your way
commercial businesses that sell a manufacturer’s products directly to consumers.
Retailers
In this stage there is a growing need to innovate
maturity
In one word, what do we do with stars
Hold
contains data and information about a particular product, market or industry.
Market analysis report
The slogan for Porsche
There is no substitute