4.1
Someone more likely to change policy with the times.
Supports tax money to help the poor and provide govenment services.
Supports liberties over order.
What is a liberal?
A liberal ideology that believes in a government that establishes laws that apply equally to all, including government leaders; prevents abuses of power.
What is Rule of Law?
A generation influenced by: Vietnam, Civil Rights Movement, and assassinations of JFK, MLK Jr. and more.
Conservative with family values, but growing support of gender and race equality, and recreational drug-use.
Overall: Untrusting of Government & champions of the underdog.
Who are baby boomers?
Taken prior to announcing candidacy to measure support.
What are benchmark polls?
A small group that fairly represents the larger group in question.
What is a representative sample?
Someone who is more likely to be slow to change.
Favors less governmental involvement in the economy and services.
Supports order over liberties.
What is a conservative?
The process by which you develop your political beliefs.
Ex: Family, school, peers, media, social environments, geography, and globalization.
What political socialization?
A generation influenced by: Détente and Social Liberalism.
Environmental activism increased, but a general balance existed on gender and race issues.
Overall: Much more individualistic; less ambitious about political issues.
What is generation X?
Conducted on election day to predict an outcome.
What are entrance and exit polls?
Using a computer to randomize possible phone numbers so as to remove bias selection of the respondents. Sample Size: 1,000 – 2,000 people.
What is a random sample?
A conservative ideology that places an individual’s interests above the group; people pursue their own self-interest with little government interference.
What is individualism?
Defined by the “block” of people in your Age-Group. Blocks share similar cultural experiences & historical shifts.
What are generational effects?
A generation influenced by: September 11th Attacks & the Great Recession.
Leans much more liberal than previous generations on gender, race, and drug legalization.
Overall: Interactive with others and independent of expectations.
Who are millennials?
Polls are regularly taken to measure the public's view of a president's performance.
What are approval ratings?
Making sure that demographic groups are properly represented in a sample.
What is weighting/stratification?
A liberal ideology that agrees that government support (through laws and policy) creates a level-playing field for opportunity for all people.
What is Equal Opportunity?
The variety of physical, social, and psychological changes that people go through as they age.
What are lifestyle effects?
Gauges attitudes on issues or candidates.
What are public opinion polls?
Representative samples, random samples, and weighting/stratification.
What are sampling techniques?
Margin of Error; plus or minus 4% is considered reliable.
What is sample error?
A conservative ideology that believes in a “Laissez Faire” government approach in the economy; the economy would be naturally regulated by the decisions of consumers and producers.
What is free enterprise?
A generation influenced by: the Great Depression & World War II.
More conservative on issues like gay marriage and women’s rights. Strong on religious values.
Overall: patriotic and trusting of the government.
What is the silent generation?
Measures where people stand heading into an election.
What are tracking polls?
Gaining insight from people in groups of 10-40 people.
What are focus groups?
Polling that “pushes” certain opinions & viewpoints. Push-polls are considered bias and deceptive.
What is a push poll?