Liberals agree that government support (Through laws and policy) creates a level-playing field for opportunity for all people.
What is Equality of Opportunity?
Conservatives agree that an individual's interest is above the group; people pursue their own self-interest with little government inference
What is Individualism?
Measures where people stand heading into an election
What are Tracking polls?
Major events such as the Great Depression and World War 2 influenced this generation
What is the Silent Generation?
A comprehensive set if ideas and beliefs
What is Ideology?
Liberals want a government that establishes laws that apply equally to all, including government leaders; prevents abuse of power
What is Rule of Law?
Conservative wants a "Laissez Faire" government approach in the economy; the economy would be naturally regulated by the decisions of the consumers and producers
What is Free Enterprise?
Taken prior to announcing candidacy to measure support
What are Benchmark polls?
Social issues of this generation include leaning more on the liberal side on topics like gender, race, and drug legalization
What are Millennials?
Divisive issues that are intensely important to a party or group
What is Saliency?
This party supports Healthcare, aid to the poor, women's rights, LGBTQ and minority rights, and environmental protections
What are Democrats?
This party supports limited aid to the poor, harsher punishment, traditional family, religious values, and secure boarders
What are Republicans?
Making sure that demographic groups are properly represented in a sample
What is Weighting/stratification?
Major events such as Detente and Social Liberalism influenced this generation
What is Generation X?
Characteristics of this off the line ideology is they are generally opposed to government intervention in all matters
What is Libertarian?
Liberals tend to support this economic policy more because of its government control and intervention
What is Keynesian Economics?
Conservatives tend to support this economic policy more because of its government free approach and natural laws of economics
What is Supply-side Economics?
Polling that "pushes" certain opinions and viewpoints on to the viewer. These polls are seen as deceptive
What is a Push poll?
This generation is described as untrusting of government and champions of the underdog
What are Baby Boomers?
Characteristics of this off the line ideology is they are urban residents that challenge government and big business corruption and they are environmentalists
What is Progressive?
What type of tax collection do liberals argue the Internal Revenue Service should do
What is Progressive Tax?
What type of tax collection do conservatives argue that the Internal Revenue Service do
What is Flat tax?
People who don't participate in a poll because they do not trust media
What is Non-Response Bias?
This generation is described as patriotic and trusting of government
What is the Silent Generation?
Government will adjust policy based on the will of the majority; often seen first at state and local levels
What is Majoritarian?