Foundations
A paid form of communication businesses use to promote their products and services.
What is advertising?
The first step in the product development cycle.
What is generate ideas?
A business specializing in developing ads and campaigns for clients.
What is an advertising agency?
A unique type of TV ad; usually a 30-minute commercial.
What is an infomercial?
The second step in the product development cycle.
What is screen ideas?
What is an audience?
Refers to the statistics or facts that describe a population.
What are demographics?
Marketing helps connect _______ to their _______.
What are businesses [to their] customers?
The step that involves releasing the product to a limited area or group.
What is test-marketing?
The media cost of exposing 1,000 readers or viewers to an ad?
What is CPM?
The type of advertising appearing mostly in phonebooks?
What is directory advertising?
The 4 P's of marketing.
What are product, price, place and promotion?
The point in a business venture when the profits are equal to the costs.
What is break-even?
Arguably the most important step in the product development cycle, it details the strategy for the product to be introduced to the market.
What is develop a business plan?
The number of times an audience sees or hears an ad.
What is frequency?
Flyers, letters, postcards and catalogs are all types.
What is direct-mail advertising?
The process of developing, promoting and distributing products to satisfy customers' needs and wants.
What is marketing?
The 7th and final step in the product development cycle.
What is evaluate customer acceptance?
A single exposure to an advertising message.
What is an impression?
This function involves how much to charge for goods and services in order to maximize profits.
What is pricing?
The pathway to direct products to consumers.
What is a channel of distribution?