Citizen Power
What term describes taking part in activities designed to influence government or your community
Political/civic participation
What organization seeks to win elections by getting its candidates elected to government
Political party
What term describes the collection of opinions held by a population about political issues
Public opinion
What term refers to communication that reaches large audiences through television, newspapers, websites, radio, and social media
Mass media
What election determines which candidate will represent a political party
Primary election
What election determines who actually wins a public office
General election
What is the process through which people develop their political beliefs, values, and attitudes
Political socialization
What is a political party's statement of principles, goals, and policy priorities
Party platform
What scientific tool attempts to measure the opinions of a larger population by questioning a smaller group
Opinion poll
When journalists investigate government officials and expose misconduct, what role of the media are they performing
Watchdog
What is a candidate's standard speech that is repeatedly delivered at campaign events called
Stump Speech
How many electoral votes are needed to win the presidency
270
What term describes organizations and associations that operate independently from government and allow citizens to work together
Civil society
What is an individual policy position within a party platform called
A plank
What do we call the smaller group selected to participate in a poll
Sample
When media coverage influences which issues people pay the most attention to, what concept is demonstrated
Agenda setting
A candidate spends the afternoon shaking hands and talking individually with voters at a community festival. What type of campaigning is this
Retail politics
What does GOTV stand for
Get Out The Vote
What term describes the networks, relationships, and trust created when people participate in groups and communities
Social capital
What activity occurs when representatives of interest groups communicate directly with government officials to influence policy
Lobbying
A poll finds 52% support for a proposal with a margin of error of ±4%. What range could the actual level of support reasonably fall within?
48%–56%
Deliberately presenting information in a way intended to shape interpretation is called what?
Spin
A campaign reaches millions of voters using television commercials and large-scale digital advertising. What type of campaigning is this
Wholesale politics
What is a candidate who currently holds the office they are running for called
Incumbent
A citizen believes that contacting elected officials and voting can actually make a difference in government. What concept does this demonstrate
Political efficacy
What theory describes politics as competition among many different groups attempting to influence government
Pluralism
One poll asks, “Do you support the transportation proposal?” Another asks, “Do you support the city's wasteful transportation proposal?” Why might they produce different results
The second question contains biased/leading wording that may influence responses
Real or perceived prejudice that may affect how stories are selected or presented is known as what?
Media Bias
A campaign uses voter data to show college students one advertisement and retirees another. What strategy is this
Microtargeting
What term describes receiving more votes than any other candidate, even if the candidate receives less than 50%
Plurality
Explain why a democracy can be weakened even when citizens legally possess the right to vote
Rights alone do not guarantee participation; democracy also depends on citizens being informed, engaged, and willing to participate
An organization asks thousands of members to email legislators and attend public meetings in support of a bill. What strategy is this
Grassroots mobilization
What kind of sample should accurately reflect the characteristics of the larger population
Representative sample
What are the 2 main ways poll/topic questions can be worded?
Neutral or Loaded
A very popular presidential candidate causes other candidates from the same party to receive additional voter support. What is this called
Coattail effect
A presidential candidate is winning State A comfortably but is virtually tied in State B. Assuming the states are otherwise strategically valuable, where would additional campaign resources likely have greater impact
State B, because it is competitive
Which amendment states that people born or naturalized in the United States, and subject to its jurisdiction, are citizens
14th
Political parties and interest groups both connect citizens to government. What is the key difference between how they attempt to influence government
Political parties seek to win elections; interest groups primarily attempt to influence policies and government officials
An advertisement says, “Everyone is supporting our candidate—join the winning team!” What persuasive technique is being used?
Bandwagon
A famous athlete appears in a political advertisement and tells viewers to support a candidate. What persuasive technique is being used
Testimonial
Campaign data shows that Candidate Maya has many supporters, but a large percentage of them rarely vote. What should the campaign emphasize during the final days before the election
GOTV / voter mobilization
Why can a candidate win the presidency without receiving the most votes nationwide
The presidency is determined through the Electoral College rather than solely by the national popular vote