Propaganda
What type of propaganda uses a celebrity to make a consumer want to buy something?
Testimonial
Speaker
When an argument is constructed based on the ethics or credibility of the person making the argument.
Ethos
What is the typical structure of a letter/speech?
What was the main goal of the Civil Rights Movement?
Integration
"Recycle. Everybody is doing it!"
Bandwagon
The attitude of the speaker towards the subject.
Tone
Use of emotions to persuade an audience.
What is the typical POV of a newspaper article?
3rd person
What was the main goal of the Women's Suffrage Movement?
Women's right to vote
McDonald's chicken is sketchy. Come to Wendy's where you know the chicken is REAL chicken!
Name-Calling
To persuade, inform, or entertain...
Purpose
Use of logic and reasoning to persuade an audience.
Logos
What is the typical POV of a letter?
1st person
What was the point of the American Revolution?
American colonies separating from Great Britain.
9/10 dentists recommend Listerine as the number one mouthwash on the market!
Transfer
This can be positive, negative, or neutral...formal or informal...
Tone
Speech or writing intended to be effective and influence people.
Rhetoric
What is the typical occasion of a flyer?
Current event
What was MLK's dream?
That his children would see a world where everyone was equal.
Something about wearing Levi's jeans on a summer day makes you feel free...
Glittering Generalities
Chronological/sequence, cause/effect, problem/solution, compare/contrast, & description
Who was Aristotle?
A Greek philosopher during the Classical period who made contributions to all fields of philosophy and science, invented the field of formal logic, and identified the various scientific disciplines and explored their relationships to each other.
Who is the most common audience of a nonfiction piece?
Adults
Who was the President that initiated the spy network in the American Revolution?
George Washington