Ideologies
1. Policy will be more likely to change with the times. Supports tax money. 2. More likely to be slow to change. Favors less government involvement in the economy.
1. What is Liberal? 2. What is Conservative?
The government needs to oversee fluctuating demand and spending by the people.
What is Keynesian?
Measures where people stand heading into the election.
What is Tracking Polls?
1. Predicting election winners based on polling data. 2. Voters may not be honest with pollsters about who they are voting for.
1. What is Horse Riding? 2. What is Social Reliability Bias?
Generally opposed to government intervention in all matters. Conservative on economic issues. Liberal on social and moral issues.
What is Libertarians?
A government that establishes laws that apply equally to ALL, including government leaders; Prevents abuses of power.
What is Rule of Law (Liberal)?
Low Demand= more government spending and/or less taxes. High Demand= increase taxes and/or decrease in spending.
What is Keynesian?
Taken prior to announcing candidacy to measure support.
What is Benchmark Polls?
1. People who don't trust the media won't participate in a poll. 2. Polls show favor with candidates from minority groups, but election results don't always show that.
1. What is Non-Response Bias? 2. What is Bradley Effect?
Liberals are more willing to budget for government programs & assistance. Conservatives prefer spending on defense, but less taxing on income overall.
What is Fiscal Policy?
Places an individual's interests above the group; people pursue their own self-interest with little government interference.
What is Individualism (Conservative)?
The government will acquire revenue through state sales taxes and corporate profits.
What is Supply-Side?
Conducted on election day to predict an outcome.
What is Entrance and Exit Polls?
A shift in support to a candidate who leads in public opinion polls.
What is Bandwagon Effect?
Religious, patriotic, lower-income, mostly rural. Conservative on social & moral issues. Liberal on economic issues.
What is Populists?
Agrees that government support creates a level-playing field for opportunity for ALL people.
What is Equality of Opportunity (Liberal)?
Less government taxing= more spending $$= more jobs.
What is Suply-Side?
Gauges attitudes on issues or candidates.
What is Public Opinion?
1. A small group that fairly represents the larger group in question. 2. Making sure that demographic groups are properly represented in a sample.
1. What is Representative Sample? 2. What is Weighting/Stratification?
Urban residents who challenge government and big business corruption, environmentalists. Conservative on not much. Liberal on economic, social, and moral issues.
What is Progressive?
"Laissez-faire" government approach in the economy; the decisions of consumers and producers would naturally regulate the economy.
What is Free Enterprise (Conservative)?
Laissez Faire approach (Free-Market). Natural Laws of economics- like supply and demand, will guide the economy.
What is Supply-Side?
Allows for more in-depth conversations about issues and a candidate. Gaining insight from people in groups of 10-40.
What is Focus Groups?
Using a computer to randomize possible phone numbers to remove the biased selection of the respondents. (Samples: 1,000-2,000 people).
What is a Random Sample?
Liberals don't think that monetary policy is enough; the FED can only do so much. Conservatives like "easy money" loans from banks & low interest rates to stimulate buying.
What is Monetary Policy?