4.01/4.02
4.04
4.06/4.08
4.12/4.13
4.15
100
The process of developing, promoting, pricing, selling, and distributing products to satisfy customer wants and needs
What is marketing?
100
The announcement of newsworthy information about a company or product.
What is a news release?
100
Info that a company gets from its own surveys.
What is primary data?
100
The process of gathering and measuring information.
What is data collection?
100
Behaving in an immoral manner.
What is unethical behavior?
200
Activities used to build a positive product or company image?
What is public relations?
200
Small or limited amounts of a product used to give customers an experience of the product.
What are samples?
200
Info that is obtained from other sources.
What is secondary data?
200
A research instrument consisting of a series of questions that is used to gather info.
What is a questionnaire?
200
The illegal act of gift giving in order to get something from someone.
What is bribing?
300
The agencies or means used by a company to convey an advertising message.
What is advertising media?
300
An event used for companies to display and/or demonstrate their products.
What is a trade show?
300
Small text files that track activity on a website.
What is a cookie?
300
The process of recording behavior of people without interacting with them.
What is observation?
300
Behaving in an acceptable manner.
What is ethical behavior?
400
Graphical materials used for advertising.
What are publications?
400
Activities used to boost or maintain a positive image.
What is public relations?
400
Fundraising under the guise of research.
What is frugging?
400
Information that can't be measured.
What is qualitative data?
400
Basic principles that govern behavior.
What are ethics?
500
Displaying a brand name in media.
What is product placement?
500
A program that awards dedicated customers.
What is a loyalty program?
500
Selling under the guise of research.
What is sugging?
500
Data expressing a certain quantity.
What is quantitative data?
500
The system of how an individual behaves.
What is a personal code of ethics?
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