Persuasive Techniques 1
appeal to reason
What is logos?
Uses a celebrity or famous person to endorse a product
What is testimonial?
Which of the following has a negative connotation?
scheme or plan
What is scheme?
Over the past year, Jonelle (has, have) been collecting articles about Olympic gymnasts.
What is has?
The concept of the aeroplane, as we know it, has only been around for two centuries.
Opinions/quotes that are credible because of the specialized experience of the person giving it
What is an expert opinion, sometimes it can be a Hollywood star, or any sports star.
Emphasizes highly valued beliefs, such as patriotism, peace, or freedom
What is glittering generalities?
Which of the following has a negative connotation?
inexpensive or cheap
What is cheap?
Having reached the state semifinals, the team (are, is) celebrating its achievements.
What is is?
Eating tomatoes is one of the best things you can do for your health.
What is opinion?
Numerical figures, percentages
What are statics?
This type of persuasive technique uses honesty, reliability, and character to appeal to the audience
What is ethical appeal?
Does the following sentence have a negative, positive, or neutral connotation?
My new boss is extremely driven to succeed.
What is positve?
Which sentence uses the word book as a verb?
a.We decided to book tickets for the football match.
b.Arin wrote a book review for the school magazine.
c.The scientist’s ideas are explained in his latest book.
d.Book club meets every Wednesday in the library.
What is a? We decided to book tickets for the football match.
Barrak Obama was president.
What is fact.
Uses the argument that a person should believe or do something because "everybody else" does
What is bandwagon?
Presents the best features and omits all the negatives
What is card stacking?
Does the following sentence have a negative, positive, or neutral connotation?
The sandwich I ate for lunch was soggy.
What is negative?
The last people off the ship (carry, carries) their own luggage
What is carry?
The 49ers are a better team than the KC Chiefs.
What is an opinion?
Attacks people or groups to discredit their ideas
What is name-calling?
The audience transfers that feeling to the product. This is the intended effect of which persuasive technique.
What is EMOTIONAL APPEAL?
Which of the following words has a neutral connotation?
breezy
frigid
cold
What is cold?
Jo usually_____ (to wake) up early on Saturday morning and________ (to go) swimming before breakfast. Use the appropriate form of the verb in the sentence given.
What is wakes and goes?
Is it a fact that paper is made of trees?
What is a fact?