500
The difference between vertical, horizontal, and conglomerate mergers. Give examples of each.
What are:
Horizontal-two or more firms that produce the same kind of product join forces ex: At&t and Cingular
Vertical- merger of firms involved in different steps of manufacturing and marketing of a product ex: Oil refinery and gas station
Conglomerate- merger of companies that produce unrelated goods or services ex: Disney and ABC