ATTITUDES
These are beliefs and feelings about objects, people, and events that influence behavior.
What are attitudes?
Persuasion is defined as a direct attempt to influence these.
What are people’s attitudes, beliefs, or actions?
This is a generalized attitude toward a group of people—literally meaning “prejudgment.”
What is prejudice?
This term refers to how people perceive one another and influences their attitudes.
What is social perception?
The process by which people are drawn to others.
What is attraction?
Learning attitudes by observing others is called this.
What is observational learning?
This persuasion route uses logic and evidence to convince someone.
What is the central route?
These unchanging, oversimplified beliefs about groups can be positive or negative.
What are stereotypes?
Judging others based on the first impression demonstrates this effect.
What is the primacy effect?
According to the notes, a smiling face is generally perceived as more attractive than this type of expression.
What is a frown?
This occurs when someone experiences tension from behaving in a way that contradicts their beliefs.
What is cognitive dissonance?
These vague, positive words like “right for our community” are used to persuade.
What are glittering generalities?
The unfair treatment of people because they belong to a certain group.
What is discrimination?
When you attribute others’ behavior to personality but your own behavior to situations, you’re demonstrating this bias.
What is the actor-observer bias?
This hypothesis states that people tend to choose friends or partners similar to themselves in attractiveness.
What is the matching hypothesis?
Early, long-lasting beliefs that shape future attitudes are known as these.
What are cognitive anchors?
When a message presents both sides but weakens the opposing viewpoint, it is using this technique.
What is a two-sided argument?
Blaming an individual or group for the problems of others describes this harmful process.
What is scapegoating?
“My successes are because of my personality, but my failures are due to things I can’t control” describes this self-focused bias.
What is the self-serving bias?
The mutual exchange of feelings—wanting others to return our affection—is called this.
What is reciprocity?
According to the notes, repeating an attitude out loud makes it more likely to shape this aspect of a person.
What is their behavior?
Four qualities that make a messenger more persuasive include expertise, trustworthiness, physical attractiveness, and this similarity-based factor.
What is resemblance to the audience (similar age, ethnicity, or characteristics)?
According to the notes, prejudicial attitudes can lead to discrimination because they are rooted in these distorted beliefs.
What are stereotypes?
Facial expressions, posture, and eye contact fall under this category of communication that influences perception.
What is nonverbal communication?
These are the 4 types of love in Greek Culture.
What are Phileo, Storge, Eros, Agape