Unit 6

Vocabulary Words

100

Consumer

A person who purchases goods or services

A person who buys products

200

Profit

Making more money than you are spending.

Financial gain.

300

Persuasive

to get someone to do or believe in a certain idea.

400

Appeal

An appeal is a persuasive strategy used to influence consumers to buy a product or service. It aims to tap into the audience's desires, needs, and motivations to create interest and drive purchasing decisions.

500

Manipulate

The manipulative advertising intends to do that by using facts, arguments and plying with consumers emotions in a misleading and deceptive manner. The most claims used in manipulation through advertising are the exaggeration of the quality of product, fallacious arguments and emotional appeals

GrammarCommon/Proper Nouns

100

Westview High School 

Common or Proper?

Proper

200

New York City

Common or Proper?

Proper

300

I finished High School last August.

Correct or Incorrect?

Incorrect

High School is common

400

I have two Sisters and one brother.

Correct or Incorrect?

Incorrect

Sisters is common

500

I love to eat Italian pasta and Mexican tacos.

Correct or Incorrect?

Correct

Italian and Mexican are proper

GrammarForms of Be, Have, Do

100

I ______ hungry for eggs and bacon.

am
is
are

am

200

I ______ the dishes and my sister ________ the laundry.

Do
Does

do
does

300

We _______ a meeting tomorrow.  The meeting for today _______ been canceled.

has
have

have
has

400

Mary______ a good student in science.  Josh and Bill ______ great soccer players.  I ______ good at both!

am
is
are

is
are
am

500

They _______ have to take final exams because they _____ A's in all of their classes.  They _____ so lucky!

 

don't
have
are

GrammarHomonyms

100

_____ too late to go the movies.

It's or Its

It's

200

Call me when ______ free to go out to eat.

your
you're

you're

300

Is that ______ backpack?  _____ not mine.

Your or You're

Its or It's

your

It's

400

There was ______ many people waiting for the elevator, so I decided ______ take the stairs _____ at a time.

To
Too
Two

too
to
two

500

_____ is still hope that ______ dog will be found, so _____ are offering a reward.

There
Their
They're

There
their
they're

Ad Power

100

Visual symbol of a company

Logo

200

A short song or sound, easily remembered, used in advertising

Jingle

300

A memorable phrase used in advertising

Slogan

400

A presentation to persuade consumers to purchase products.

Pitch

500

List 5 different types of advertising

Answers will vary

1. TikTok/Insta (Social Media)

2. Billboards
3. TV (Visual steaming services)
4. Magazines
5. Clothes
6. Radio
7. Movie previews