Category 1
the period of 12 months during which something such as a new product or service is created
a year in development
to speak to, write to or visit another person or group in order to do something such as make a request or business agreement
approach
someone who has a lot of influence in an activity or organisation
big player
If a system, relationship or discussion breaks down, it fails because there is a problem or disagreement.
break down
shared by, typical of, or relating to a whole group of similar things, rather than to any particular thing
generic
the collection and study of information about what people prefer to buy, how they react to advertising, and what other businesses in the same industry are doing
market research
the amount of money that is spent on encouraging people to buy a product or service
marketing spend
to put something into a container
pack
to make people realise that something exists
raise awareness
to manage to get money to invest in a business, project, property, etc.
raise finance
a number of similar things considered as a group
range
a person who buys goods, rather than a store or other business
retail customer
the way in which a business, government, or other organisation carefully plans its actions over a period of time to improve its position and achieve what it wants
strategy
the system of people and organisations that are involved in getting a product from the place where it is made to customers
supply chain
to change completely the character of a particular company in order to improve it
transform the business
a time when a situation starts to change in an important way
turning point
a plan that shows the amount of money that an organisation is allowed to spend on particular things
budget allocation
to try to persuade someone to buy your products/services or choose you to do some work for them
pitch
to arrange a new building or area where goods will be made
set up a production facility
used to describe products and services that are of a high quality compared to others
upmarket