Pricing Strategies
Jeremy has developed a new high-tech gadget and wants to set a very high price for it to capitalize on high demand during the introductory period. Which pricing strategy is Aiden using?
Price Skimming
Why might a business use penetration pricing?
To quickly gain large market share
What is the largest living species of lizard?
The Kamodo Dragon
Emma is launching a new line of eco-friendly water bottles. She decides to set the price very low to attract a large number of customers quickly. What pricing strategy is Emma using?
Penetration Pricing
Why might a company choose to use bundle pricing?
To increase the perceived value of their products
What is the name for a group of Baboons?
A Troop
Ansley Mae Hall's store is selling products at a loss to attract more customers. This strategy is known as...
Loss-Leader Pricing
Spelled forwards I’m what you do every day, spelled backward I’m something you hate. What am I?
Which former US president was the leader of the Rough Riders?
Thoedore Roosevelt
Joy is opening a new boutique and is deciding on her pricing strategy. She wants to set prices at odd numbers to suggest a bargain and at even numbers to imply quality. What pricing strategy is she using?
Psychological Pricing
What is Eminem's real name?
Marshall Mathers
The idea of the invisible hand driving the market is synonymous with a market economy. What is the french phrase used to describe a market economy?
Laissez faire
A.J. is launching a new line of luxury jibbitz and decides to set a high price so that consumers will perceive them as being of higher quality and status. What is this pricing strategy called?
Prestige Pricing
What do Alexander the Great and Winnie the Pooh have in common?
Their middle name
Solve:
8/2(2+2)
16