Distribution & Place
What does “Place” mean in the marketing mix?
How and where customers access a product
What does B2C stand for?
Business-to-Consumer: a business sells directly to individual customers.
Which promotional tool uses coupons or discounts to encourage quick purchases?
Sales promotion.
Name one digital marketing channel.
Examples: social media, email, websites, influencer partnerships, or short-form video.
What is targeted marketing?
Sending specific messages to defined customer groups based on data or characteristics.
What is the difference between direct and indirect distribution?
Direct distribution means the producer sells straight to consumers. Indirect distribu
What does B2B stand for? Give an example
Business-to-Business: a business sells to another business; for example, a wholesaler selling goods to a retailer.
Which tool uses one-on-one communication between a salesperson and a customer?
Personal selling.
What is big data in marketing?
Large amounts of customer information, such as website visits, searches, purchases, and behavior
A small business has a limited marketing budget. Name one affordable digital strategy.
Build a social media presence or online community; use low-cost digital tools such as organic posts or email
Name three intermediaries used in indirect distribution.
Wholesalers, retailers, and distributors
What is the main job of a wholesaler?
To buy products in bulk and resell them to other businesses.
Which promotional tool focuses on building long-term trust and reputation?
Public relations (PR).
Give two advantages of digital marketing.
Any two: faster, cheaper, more targeted, real-time feedback, or personalization
Why might a company use both its own website and outside retailers?
To combine direct control and customer relationships with the wider reach of indirect channels.
A small artisan business makes unique handmade products. Which channel may be best to start with, and why?
Direct distribution can be a strong choice because the business keeps more control over pricing, branding, and the customer experience, and can explain what makes the products unique.
What is a mixed distribution strategy?
Using both direct and indirect channels, such as selling on the company website and through retail stores.
A company is launching a new energy drink. Name two promotional tools to combine and explain why.
Example: media advertising to build awareness and sales promotion, such as coupons, to encourage people to try it. Other well-reasoned combinations can earn credit.
How does Netflix use data-based personalization?
It uses viewing history and related behavior to recommend shows or movies a user may like
Amazon uses direct online sales and third-party sellers. Give one advantage and one disadvantage of this mixed strategy.
Advantage: broad selection and greater market reach. Disadvantage: less consistent control over third-party products, service, or customer experience. Other grounded answers accepted.
A premium handbag company sells only through luxury department stores instead of opening its own stores. Give one advantage and two trade-offs.
Advantage: access to more customers through established stores and fewer store-operating responsibilities.
Trade-offs: less control over pricing/brand experience and potentially lower profit margins.
List three business outcomes affected by distribution choices.
Any three: profits, costs, customer satisfaction, brand image, market reach, or control over the customer experience.
Match each tool to its best use: personal selling, media advertising, sales promotion.
Personal selling: explaining high-stakes purchases and answering questions. Media advertising: reaching many people quickly. Sales promotion: short-term incentive to drive immediate sales.
What is one ethical responsibility businesses have when collecting customer data?
Get appropriate consent, explain how data will be used, protect it securely, limit unnecessary collection, and respect privacy. Any one or more reasonable safeguards.
Plan a brief digital campaign for a sustainable clothing startup. Include a target audience, three promotional tools, and one ethical data safeguard
Example: target environmentally conscious teens/young adults; use social media videos, influencer partnerships, and email or online ads; obtain consent, explain data use, and protect customer information. Award full credit when all requested parts are present.