Data & Analytics
This tool allows a clothing store to discover that shoppers who buy hoodies on weekends often buy beanies as well.
What is Predictive Analytics?
This term describes a company pretending a product is eco-friendly when it actually is not.
What is greenwashing?
A business would most likely place a customer in the "Eco-Conscious Emmett" persona if their order history shows they buy these types of products.
What are eco-friendly products?
This is the primary purpose of demand forecasting for a business.
What is predicting future customer needs?
While following minimum wage laws is legal, this action is an example of a company doing what is ethical.
What is paying workers a living wage?
This consumer model suggests that people try to get the most value for the lowest possible cost.
What is the economic model?
This visual tool allows managers to see data in one place and make decisions faster.
What is a dashboard?
This is a major risk for businesses when using AI unethically, often involving the replication of historical prejudices.
What is accidentally copying old biases?
This motivation category explains why someone might buy an expensive brand-name jacket on impulse.
What is high emotional/low rational?
This is the very first step in the data-driven decision-making process.
What is identifying the problem?
This is a primary way a data breach can cause direct harm to a consumer.
WHat is identity theft?
This shopping approach aims to give customers a smooth, consistent experience across all platforms, whether online or in-store.
What is omnichannel?
A company is in this specific stage of the decision-making process when they choose a solution and put a plan into action.
What is implementing a strategy?
To prevent accidental data breaches, businesses should do this instead of giving everyone full access or waiting for a breach to occur.
What is training employees to avoid suspicious links and use strong passwords?
Between 1970 and 1990, this major change occurred in the way people shopped.
What is shopping malls became popular?