Vocabulary
Marketing Mix
Marketing Concept
Getting the Word Out
Types of Marketing
100
creating and maintenance of satisfying exchange relationships
What is marketing
100
anything offered to a market by the business to satisfy needs, could include physical products or intangible services
What are products
100
satisfying customer's wants and needs while making a profit
What is marketing concept
100
any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services
What is promotion
100
marketing to military branches, churches, charities, libraries, schools, or colleges means you're marketing to what group
What are non-profit organizations
200
something you pay someone to do for you
What is a service
200
includes the location and methods used to make the product available to the consumer
What is place
200
Businesses must develop this so that customers will be encouraged to return again and again
What are strategies
200
Using entertainment or news to get people to talk about a company, product, brand, idea, or cause
What is viral or buzz marketing
200
marketing of ideas, such as Cancer Awareness or a No Texting and Driving Campaign, is this type of marketing
What is Cause Marketing
300
items you buy and consume
What are goods
300
the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service
What is price
300
focuses on developing loyal customers who continue to purchase from the business for a long period of time
What is relationship marketing
300
social media a form of this
What is viral marketing
300
Marketing for a Disneyland Commercial in Florida is this type of marketing
What is Place Marketing
400
a specific group of consumers at which a company aims its products and services at
What is a target market
400
any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services
What is promotion
400
an approach to customer service that gives employees the authority to solve many customer problems
What is employee empowerment
400
Placing the right product in the right hands at the right time and providing information or samples to influential individuals
What is product seeding
400
Marketing an upcoming school dance is this type of marketing
What is Event Marketing
500
people or organizations who have the ability to purchase a product
What are target markets
500
also known as "place" in the marketing mix
What is distribution
500
Identifying and focusing on the needs and wants of customers while making a profit
What is the marketing concept
500
achieving conventional goals with unconventional methods, such as investing energy & creativity instead of money
What is guerilla marketing
500
Marketing of celebrities, athletes, or politicians is this type of marketing
What is People Marketing
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