Sales and Promotion
Sales and Promotion
Sales and Promotion
Sales and Promotion
Sales and Promotion
100
Sponsors purchasing media time during a live concert is an example of what:
What is selling?
100
Buying motive that causes people to buy based on loyalty and merchandise assortment.
What is Patronage ?
100
The least effective sales approach method.
What is service?
100
The amount left from revenue after the costs of merchandise and expenses have been paid.
What is profit?
100
The amount a retailer actually pays for merchandise.
What is cost of merchandise sold?
200
The exchange of goods and services from the producer to the consumer.
What is selling ?
200
Type of buying motive that causes people to choose one business over another.
What is Patronage?
200
The first step in an effective product presentation.
What is selecting the right product to demonstrate ?
200
The total of all sales for the time period minus any sales returns and allowances.
What is income?
200
The three elements of promotion.
What is to inform, persuade, and remind?
300
Mail sent to customer's homes used to initiate the sales process.
What is Direct mail selling ?
300
Demonstrating to a customer the proper fit of a running shoe.
What is product demonstration?
300
A physical action, comment, or question.
What is the buying signal?
300
What is left after all expenses have been paid by the business.
What is net profit?
300
Advertising used to promote the release of a recording artist's new cd.
What is product promotion?
400
Having products or services that meet virtually any customer's needs and/or wants.
What is Full-menu marketing?
400
Selling between a manufacturer and a re-seller.
What is business to business selling?
400
Cash and checks
What is cash sales?
400
The formula for calculating cost.
What is Retail price - Markup?
400
Free media exposure.
What is publicity?
500
Buying motive based on conscious, logical thinking and decision making.
What is rational ?
500
The first encounter with the customer.
What is the approach?
500
Less money than planned in the drawer.
What is a short?
500
Wrong styles, color, sizes , or quantities being purchased.
What is buying error ?
500
Links to other web pages within a web site
What is hyperlinks?
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