Type of brand
Examples
Brand equity
licensing
100
a private distributer brand also called this
What is a store brand?
100
an example of this is "Powerade"
What is brand name?
100
This is one benefit of brand equity
What is brand name recognition?
100
Ocean Boulevard High School wants to include the App.State Logo on their athletic wear,must purchase a
What is a license?
200
mcdonalds is an example of this type of brand
What is Corporate brand?
200
an example of this is the "Nike swoosh"
What is a logo?
200
Perception of added value a product has as a result of its brand name
What is brand equity?
200
Licensing fees.....
What is royalties?
300
Price affects this part of the brand
What is brand image?
300
IBM computers is an example of this
What is corporate brand?
300
A successful brand name is
What is being easy to pronounce?
300
One advantage of a licensee
What is costing less money because of brand recognition?
400
Brand image could be most affected by which of the following: FDA regulations,manufacturer,quality,or supply
What is quality
400
Radioshack batteries is an example of this
What is a private brand?
400
The illegal use of a name,logo,or trademark
What is bootlegging?
400
Carl pays royalties to Nickelodeon to put Spongebob on a t-shirt,Nickelodeon is the
What is the licensor?
500
The part of the brand that is a symbol or design
What is a trademark
500
Sams choice cookies is this
What is a private distributor?
500
One negative affect on bootlegging of an artist
What is lost of royalties by burning of a CD?
500
Warner bros. will give permission to EA to use Harry Potter character in a video game, Warner Bros. is the
What is licensor?
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