Branding and Merchandising
Branding and Merchandising
Branding and Merchandising
Branding and Merchandising
Branding and Merchandising
100
The Nike Swoosh is an example of what?
What is Logo
100
Which would affect brand image?
What is Price
100
A private distributor brand is also called which type of brand?
What is Store Brand
100
"Mcdonald's" is an example of which type of brand name?
What is Corporate brand
100
Powerade Sports drink is an example of what?
What is a Brand name
200
A trade character is a personified symbol that represents what?
What is a brand name
200
Mcdonald's name and image has legal protection through what?
What is the US patent and trademark office
200
Unauthorized use of a name, logo, or trademark is known as what?
What is bootlegging
200
Which would affect revenue from food & beverages sales at an event?
What is Attendance
200
What is the Cretors and Company known for?
What is the patented process of popping corn in oil
300
Part of the brand that is a symbol or design
What is a Trademark
300
Seaworld orlando is the rights holder to Shamu name/logo, Seaworld Orlando is the
What is the Licensor
300
If Sarah owns the rights to use an image for a team mascot, she is known as the
What is the Licensor
300
Busiest times for selling merchandise at a concert
What is Arrival and departure
300
Cinema Grill in Atlanta, Georgia combines dinner and a movie
What is a Specialty service
400
Original person responsible for the selling of hotdogs and sodas at sporting events
Who is Harry Stevens
400
Organization includes owners and operators from colleges, universities, racetracks, and convention centers
What is National association of Concessionaires
400
Russell athletic company pays money to colleges in order to put their team mascot on their clothing
What is Licensing
400
Companies typically pay between 5-10% of wholesale sales in the form of
What is Royalties
400
Physical layout of an on-site merchandising plan
What is Design
500
Also Referred to as "In-kind" sponsorships
What is a Barter Sponsorship
500
Part of the variable operating expenses included in operating food and beverage services
What is hot dog wrappers
500
Actual selling of merchandise is the
What is Operations
500
Financing of a sports or entertainment entity by a business in return for recognition affiliation
What is Sponsorships
500
A Stadium with a room with a view of an event that has food & beverage services with a full wait staff
What is a Suite
M
e
n
u