The Media
Ad Men
Video Killed the Radio Star
Campaigning
Mishmash
100
A style of journalism focused on scandal, and salacious details
What is yellow journalism
100
Campaigns frequently use this type of ad to highlight differences between themselves and the other candidate
What is "comparison" ads
100
This political party has been unable to infiltrate AM Radio
What are the Democrats
100
Candidates have begun to embrace non-traditional methods of campaigning, such as appearing on _________ news shows.
What are Comedy news shows.
100
This president was famous for having a tight grip on his administration's interaction with the media.
What is George Bush.
200
This type of paper brought the news to everyone at a very cost effective price.
What is the penny press?
200
An ad proclaiming "I like Ike, you like Ike, everybody likes Ike" would be considered a ___________ ad.
What is a positive ad.
200
This popular AM talk radio host recently ran in to racially charged legal problems.
Who is Rush Limbaugh
200
Hard money and Soft Money refer to what?
What is campaign fundraising
200
The First Amendment prohibits this in journalism.
What is Prior Restraint.
300
The government regulates these conduits of radio and television
What are airwaves.
300
Hilary Clinton's "It's 3 am in the morning at the White House" ad would be considered what kind of ad?
What is a negative ad
300
This age group is the most likely to watch network news.
What is 65+
300
The ____ ______ is responsible for keeping the media up to date on the campaign.
What is Press Secretary
300
To prove libel or slander against a public officer, you must show "______ _______"
What is actual malice.
400
This rule ensures that each candidate receives the same amount of free media
What is the "equal time" rule
400
An ad that makes light of a candidate's perceived inadequacies before the opposition can is this type of ad.
What is an inoculation ad.
400
Catering to one particular viewpoint is called?
Narrowcasting
400
Campaigning changed forever with the advent of the ___________.
What is the internet.
400
This case created a higher standard of proving libel against public persons.
What is New York Times v. Sullivan
500
The media often helps you determine how you view an issue by giving you a ______ to look through.
What is a frame.
500
Ads are just one example of ______ media, as opposed to _____ media given by media outlets.
What is paid and free
500
CNN's i-Report is a type of?
What is Citizen journalism
500
The major party candidates can use ______ _______ to fund their campaign.
What is public funds.
500
This type of reporting uses information in a way that it is impossible to tell where the information comes from.
What is Deep Background
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