Gambling Related Behavior
Irrelevant Promotion
Still Frame & Non-Interactive Content
Redirect Traffic
Reproduced Content
100

This is a well-known online or offline games of chance where money or property is placed as a bet for the chance to win money or other prize.

Traditional Gambling

100

Live content contains an __________ if the creator describes at least one of the following criteria about any product. The product described does not have to appear in the video or be found in the product listing.

Informative Description

100

It refers to when the camera physically moves or changes angle/position during the livestream.

Dynamic Shot

100

This refers to any activity or content pertaining to the part of the shopping experience that happens after a purchase.

Aftersales

100

Periods within Live slices where Creators use the function to temporarily halt their livestreams should not be reviewed for Irrelevant Promotion or Reproduced Content. This can be identified by the fully blurred screen of the live.

Paused Livestreams

200

These are manufacturer-sealed or packaged products/items purchased by users with unknown content(s).

Surprise-based products

200

There are two ways where the seller can _________.

  • The products are identical, OR;

  • The products share:

    • The same physical form and shape; OR

    • The same functionalities and capabilities

Displaying Product Features/ Product Display

200

It refers to when the camera stays at one angle/position in a real life scene or physical location.

Static Real Scene

200

This refers to any call to purchase a product or arrangements to process payments.

Commercial purpose

200

An app used to livestream professionally, having custom overlays, layouts, and different kinds of streaming effects during the livestream.

OBS - Open Broadcasting Software

300

Give an example of engagement task/activity given to users that are NOT considered gamification

(Exhaustive List)

  • Comment to win

  • Guess the riddle/trivia and comment to win

  • Follow to win

  • Like to win

  • Share to win

  • Come watch my live/video

300

If a creator appears on screen with makeup already applied to the area of the face/body as intended area of use for a listed product, consider the content relevant regardless of other visual variance between the applied product and the listed product, we consider it as _________.

Product in Use

300

It refers to content that is entirely static images or pictures. The images may be a slideshow or scrolling of images; Including animations and gaming content.

Static Image/Slideshow/Scrolling

300

This refers to any online platform that is not a TikTok application or an approved TikTok product. Common 3rd party platforms include other e-commerce platforms.

3rd party platform

300

Straight or curved lines pattern commonly seen when a camera records a monitor or screen.

Moire Pattern

400

Defined as selling through an activity that is (1) random in nature in order to (2) determine what the buyer gets or who gets the product.

Gamification

400

An activity where the creator organizes multiple buyers to purchase a spot (or also called a slot) to help split the cost of a card case(s) or box(s).

Card breaks

400

It refers to the intended activity by the creator to interact with users through verbal communication.

Verbal Interaction

400

When Creators address users that do not see TikTok Shop features, such as the yellow shopping basket/bag or shopping cart, Creators are allowed to share their 3rd party ecommerce platforms with them, we consider that as _____________.

Addressing TikTok Shop Unavailability

400

These are contents that is known to be reproduce content even without any other indicators.

Known Trend

500

Content where the creator sells card breaks and randomizes what card (team, character, etc) buyers will get instead of the user being able to pick their card.

Random Card Break

500

________ is present in content that includes:

  • Product Features OR;

  • Products in use OR;

  • Informative Description

Commercial value

500

It is generated using computer graphics that the creator uses can be accepted as human body movement.

Virtual Avatar

500

It's the two criteria which was needed to be fulfilled before rejecting for Redirect Traffic.

A clear commercial purpose
+
Direction to a 3rd party platform given to the audience

500

These are the 3 exhaustive list of watermarks from other platforms that we reject when visible.

- Official Instagram Reels watermark logo with username

- Watermark logo of an editing app (eg CapCut, Videomaker)

- Watermark or logo is intentionally blurred out (eg Mosaic effect)

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