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A person or an organization contracted by a sponsor company to perform one or more of a sponsor’s trial related duties and functions.
CRO / Contract Research Organization
It is part of the Microsoft Office suite of productivity tools. It is widely used for various tasks involving data analysis, calculation, visualization, and organization.
Microsoft Excel
Certain preferences and lifestyle choices.
Psychographics
The percentage of visitors who leave after viewing a single page.
Bounce rate
unwanted, unsolicited email
Email Spam
A voluntary and informed agreement or permission given by an individual to engage in a particular activity or to have their personal information used or shared.
Consent
A scientific study to assess the efficacy and safety of an investigational product (drug or device).
Clinical Trial
What is RFP?
Request For Proposal
Formerly called Yammer.
Viva Engage
A word used in a performing a search.
Keyword
Companies that sell the same product but different brands.
Direct competitors
The unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query.
Organic Search
a financial metric used to evaluate the profitability of an investment relative to its cost
Return On Investment (ROI)
A table of values which are aggregations of groups of individual values from a more extensive table (such as from a database, spreadsheet, or business intelligence program) within one or more discrete categories.
Pivot Table
A tool used to determine strength and weaknesses.
SWOT Analysis
A newer function in Excel that allows you to search for a value in one column or row and return a corresponding value from another column or row.
xlookup
The percentage of unique visitors to a website that are “converted” into customers, users, or leads.
Conversion Rate
The process of dividing a large group of market into smaller groups.
Market Segmentation
A powerful tool in excel that allows you to filter data in a more user-friendly and visual way.
Excel Slicer
Dividing the market of potential customers by their personal statistics.
Demographic Segmentation
refers to the process of assigning participants or subjects to different groups or conditions in a research study or experiment using a random method
Randomization
What does APEX stands for?
Oracle Application Express
the information resulting from systematic analysis of data gathered from marketing activity
Analytics
A large gathering of businesses for the purpose of displaying products for sale.
Trade show
The number of times an ad or piece of content is displayed on a user's screen.
Impression