Hearty Acronyms
BPP
Building Powerful Partnerships
Our go to financial system
Prism (would accept Halo)
Companies are recruited to participate in this flagship fundraising event. Utica has the oldest in the country!
Heart Walk
Two words. This is a something to aim towards in every market for every event to maximize your campaigns. Securing a chair with a sponsorship at one of the top two levels is one of them!
Best Practices
Gold Standard
MSA
Metropolitan Statistical Area
Our social event system that has both a back end for staff to record data AND a front end for participant to get event information and fundraise.
Greater Giving (would accept SEMS)
80% of heart disease can be prevented. This event aims to educate and raise awareness for women.
Go Red for Women Luncheon
An event that is doing things best is probably hitting this! National sends these out once a year to rank top markets by MSA.
Benchmarks
This system, a system of checks and balances ensures all markets are selling sponsorships at the appropriate level and give standard benefits across the affiliate.
Proposal Pro
HB/HW/GRFW
Heart Ball
Heart Walk
Go Red for Women
Our Heart Walk system that has a back end for staff to set up the event and a front end for participants to get event information and set up their fundraising pages.
Luminate (or would accept Blackbaud)
This event just had a re-fresh for it's Legacy Sponsorships and introduced the following sponsorship opportunities: Healthier life begins at Birth, Quality of Life, Scientific Advancement and Everyone Can Be a Life Saver.
Heart Ball
Our giving society which recognizes donors giving a minimum of a $5000 gift!
Cor Vitae
70/30 for Social Events and 30/70 for Heart Walk are the ratios that these events should be striving for with these two revenue streams.
Sponsorship & PI (or individual giving).
EY/FY
Event Year
Fiscal Year
Our CRM tool where all sponsorships are tracked.
Dynamics
Healthy for Good
Heart Walk
You set these at the beginning of the year to determine how much you should be bringing in each month to reach your goal. (it can fluctuate)
Pacing goals
A best practice for an ELT (or Executive Leadership team) is to have THIS many giving at the top 4 levels of sponsorship.
15
PI/OYH/GG
Participant Income
Open Your Heart
Greater Giving
Our system used for both performance objectives and requesting time off!
AHA Workday
CVS is a national sponsor for this campaign
Go Red
This giving society is an arm of the Go Red for Women campaign. Don't be a square and join today for elite benefits.
Circle of Red
This report, updated on Friday afternoons, provides detail around your campaigns and one you must get through SharePoint. It has several tabs which give detail around leadership giving, executive challenge, company recruitment AND SO MUCH MORE!
The Key Indicator Report