USGBC has nearly 65 members at this level, each of them receiving a dedicated 20 hours of public relations support each year.
What is Platinum?
100
A 140-character message, posted on social media website; may include text, links, photos, or video.
What is a tweet?
100
This annual PR campaign ranks states based on gross square footage of LEED-certified space per capita and is the most popular of USGBC's annual campaigns.
What is the Top 10 LEED States campaign?
100
This PR tactic is used to disseminate announcements, information and data to reporters in an attempt to obtain coverage.
What is media pitching?
100
This is one place to find news about various topics related to USGBC, USGBC communities and LEED on usgbc.org. With 5 new pieces of content posting every weekday, this section of the site is always fresh!
What is the USGBC articles platform?
200
Sierra Club, the American Institute of Architects and the Environmental Defense Fund are three examples of this type of organization, in relation to USGBC.
What is an external partner?
200
The name of USGBC’s internal “social network,” which we use to post relevant content for internal communications
What is Yammer?
200
This is one of the most important components of a PR campaign. It includes background, quotes from major players, contact info for PR pros, and pertinent details to use to create a story.
What is a press release?
200
This activity involves gathering information about potential media contacts for a specific topic or campaign.
What is media list building?
200
This is the simple URL where members and the general public can read the award-winning USGBC+ magazine.
These groups of professionals working across industries are comprised of member company representatives that convene regularly to discuss opportunities and challenges related to LEED.
What are the LEED User Groups?
300
USGBC is present and active on these 7 social media platforms. (List them.)
What are Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Google+?
300
This annual PR campaign unites volunteers, students, teachers and community members in cities and towns around the world to complete projects that improve existing school facilities.
What is Green Apple Day of Service?
300
Best practice suggests that you keep this between 8 and 10 words when sending out information to the press via email.
What is the subject line?
300
This is the number of channels on the USGBC articles platform. Each channel helps readers sort content by topic. Snaps for you if you can name them all!
What is nine?
400
This Platinum level member company recently celebrated its 350th birthday and will serve as one of two premier sponsors of Greenbuild in 2016.
What is Saint-Gobain?
400
The official hashtag for this year’s Greenbuild Conference and Expo, taking place is Los Angeles, California.
What is #Greenbuild16?
400
This tactic involves the engagement of USGBC's broad network of contacts and volunteers, to convey information on behalf of the organization to local groups, policy makers and individuals.
What is community outreach?
400
This is a practice of sharing information or materials with reporters prior to the official launch of a campaign, with the understanding that they must keep the info confidential.
What is an embargoed release?
400
This is the term for the moving graphic at the top of the usgbc.org. homepage.
What is a carousel?
500
This Platinum level member company is on track to certify its 1,200th LEED project in 2016. That's a latte LEED!
What is Starbucks?
500
The top five countries following USGBC on social media, as of July 2016.
What are the United States, Canada, the United Kingdom, Mexico, and India?
500
This report, released in the fall of 2015, focuses on the growth of green construction and its impact on jobs and GDP.
What is the Green Building Economic Impact Study?
500
This is a daily digest of requests from reporters for stories that PR pros sign up for to actively engage with the media. C'mon, help a reporter out!
What is HARO?
500
This is the title of the featured video on USGBC’s Youtube channel.