The Promotion Mix
Advertising
Personal Selling
Public Relations
Sales Promotion
100
The combination of promotional tools an organization uses.
What is promotion mix?
100
Enables advertisers to see how many people have clicked on a commercial and how much of it each potential customer has read or watched.
What is online advertising?
100
The final step in the personal selling process.
What is follow-up?
100
Any information about an individual, product, or organization that is distributed to the public through the media and is not paid for or controlled by the seller.
What is publicity?
100
Stimulates consumer purchasing and dealer interest by means of short-term activities.
What is sales promotion?
200
The first step in developing a typical promotion campaign.
What is identify a target market?
200
The idea of producing one ad for everyone in the world
What is globalism?
200
A matter of helping others to satisfy their wants and needs.
What is effective selling?
200
1) Listen to the public 2) Change policies and procedures 3) Inform people that you’re being responsive to their needs
What are the 3 steps in creating a good public relations campaign?
200
Letting customers have a small try of the product at no charge.
What is sampling?
300
A technique that combines all the promotional tools into one comprehensive, unified promotional strategy.
What is integrated marketing communication (IMC)?
300
Allows the seller to show the product in detail, which helps the product to sell itself. Include testimonials for showing the customer how the product actually works, and allows for the use of drama, demonstration, graphics, and other advertising tools.
What is infomercial?
300
To give an impression of professionalism, create rapport, build credibility, and to start a relationship.
What is the objective of an initial sales call?
300
Maintains close ties with the media, community leaders, government officials, and other corporate stakeholders.
What is a public relations department?
300
Coupons, bonuses (bogo), samplings, sweepstakes, contests and in-store displays
What are some promotion techniques?
400
The tools of a traditional promotion mix.
What are personal selling, sales promotion, advertising & public relations?
400
Ads are informative, provide us with free TV and radio because advertisers pay for the production costs and also cover the major costs of producing newspapers and magazines.
What are public benefits from advertising?
400
Involves researching potential buyers and choosing those most likely to buy.
What is prospecting?
400
Stories are published for free, may reach people who would not read an advertisement and are more believable than advertising.
What are the advantages of publicity over other promotional tools?
400
Sponsoring affairs such as concerts or sporting events to promote your product.
What is event marketing?
500
The step in a typical promotion campaign that measures results, which depends upon clearly written objectives.
What is evaluate effectiveness?
500
Putting virtual products into video games.
What is the newest form of product placement?
500
Help the buyer buy and make sure the buyer is satisfied after the sale.
What are the goals of a salesperson?
500
Establishing a friendly relationship with media representatives and being open with them when they seek information.
What is one way to see that publicity is handled well by the media?
500
Allow marketing intermediaries to see products from many different sellers and make comparisons between them.
What are trade shows?
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