How Stories Enrich Evaluations/A Definition of an Evaluation Story
These help us interpret quantitative data and helps to understand motivation, values, emotions, interests, and factors that influence behavior.
What are stories?
1. To illustrate other data
2. To complement quantitative methods
3. To reveal patterns and trends
4. To document organizational success
5. To inform future research
6. To motivate or change behavior
What are six major ways evaluators can use stories?
The first critical step when using stories is to ______________________________.
What is decide on the evaluation question or topic?
Stories are about a person, not an ______________.
What is organization?
Using stories often takes more time than _______________.
What is anticipated?
Stories make quantitative data more ___________.
What is credible?
To illustrate other data the evaluator begins with _____________________.
What is existing quantitative data?
The two primary methods stories can be gathered are _________________ and _______________ interviews.
What are individual and small group?
Stories have a ___________, an obstacle, a struggle, and a resolution.
What is hero?
Stories are dismissed as "mere ____________."
What are anecdotes?
Stories help communicate emotions. Evaluators tend to be apprehensive about emotional messages because emotional messages can _______________, __________________, or _________________.
What is ignore important facts, be fabrications, or overlook empirical data?
Stories can be used to complement quantitative methods. The benefit of collecting stories first is that they inform the design of the survey, so that the survey questions are more _____________ and ___________.
What is relevant and applicable?
The traditional story outline consists of four basic parts. They are the:
What is the background, problem, resolution, and purpose?
This information prepares the reader or listener to receive the message of the story.
What is background information?
It takes _________ to find the stories – to actually get them out of people.
What is skill?
This is a brief narrative account of someone's experience with a program, event, or activity that is collected using sound research methods.
What is an evaluation story?
There are two ways organizations use success stories to depict program outcomes and shed light on the processes that brought about those outcomes
What is evaluation and marketing?
Relating to confidentiality, the two levels regularly used by journalists are __________________ and __________________.
What is on the record and off the record?
Language used to convey feelings.
What is descriptive language?
It often takes ___________ to develop powerful and memorable stories.
What is editing?
Is a deliberate, planned effort using systematic procedures, identifies the source of each story, verifies stories with the storyteller or others familiar with the story, includes a description of how the stories were captured and handled using accepted research protocol, includes a statement by the evaluator about the degree to which the story represents other individuals with similar circumstances
What are key factors that differentiate the evaluation story from other stories?
Researchers have discovered the following two factors are present when stories influence behavior:
What is the story is told by a community member and the story content describes practical action steps that result in better health?
The process of collecting, handling, and analyzing stories ought to be _________________.
What is transparent?
Used to hold the attention of the audience.
What is suspense and surprise?
There is a ______________ to focus on success stories.
What is temptation?