USU FOUNDERS
Entrepreneurship Basics
Utah Business
Money
Fun
100

This USU-connected entrepreneur founded Denik and built it into a national custom notebook brand.

Who is Tyler Tolson?

100

The most common reason startups fail: building something nobody actually wants.

What is lack of product-market fit?

100

Utah is nicknamed this because of its fast-growing startup ecosystem.

 What is Silicon Slopes?

100

The percentage of a company investors receive for their investment.

What is equity?

100

The best place on campus to run into entrepreneurs and free food.

What is the Entrepreneurship Center?

200

This cookie company founded by USU alumni exploded on TikTok and rotates weekly flavors.

What is Crumbl?

200

This is the moment when a startup’s revenue finally equals its expenses and it stops losing money.

What is break-even?

200

This Utah-founded billion-dollar company makes customer experience software.

What is Qualtrics?

200

Money provided to very early startups to get off the ground.

What is seed funding?

200

The club hosting this Jeopardy game.

What is E-Club?

300

This USU-connected brand started with baby products and grew into a massive comfort and bedding company.

What is Malouf?

300

A startup built with little outside funding, relying on revenue and savings.

What is bootstrapping?

300

What VC company bought majority stake in Swig

What is Savory Fund?

300

When a company is valued over $1 billion.

What is a unicorn?

300

The major most likely to start 5 businesses and sleep 3 hours a night.

What is entrepreneurship?

400

This USU alumnus founded JJ Cole baby gear and later sold it for millions.

Who is Jeremy White?

400

A simple early version of a product used to test ideas with customers.

What is an MVP?

400

This outdoor brand founded in Utah became famous for coolers and drinkware.

What is YETI?

400

The document investors read that explains the business and opportunity.

What is a pitch deck?

400

The phrase every founder says when things go wrong: “We’re going to…”

What is pivot?

500

This famous gaming entrepreneur attended USU before founding Atari and Chuck E. Cheese.

Who is Nolan Bushnell?

500

When a company earns more money than it spends.

What is profitability?

500

This LDS apostle, Cache Valley native, and businessman co-founded a multibillion-dollar fitness equipment company.

 Who is Gary E. Stevenson?

500

Shark Tank investors are typically looking for this, a way to get their money back multiplied.

What is an exit?

500

What every college founder secretly checks daily besides Canvas.

What is their bank account?

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