It's a must-have
aim at or direct at
target
not up to scratch
not as good as it should be
to make something smaller or weaker
to diminish
kind and friendly
as nice as a pie
Involving new ideas or methods
pioneering
never done or known before
unprecedented
to find new, innovative ideas not used previously
to think outside of the box
a cure for a disease
remedy
a synonym for "dogmatic"
opinionated
a business project
venture
rich
well off
buying a lot of things, often too much
shopping spree
When a part of the body becomes bigger due to illness or injury
swelling
Someone who is sensible has a ...
good head on one's shoulders
to have the advantage of something without the disadvantage of it
to have one's cake and eat it
Statements or actions by famous people to support something being advertised
endorsements
being developed
in the pipeline
to become less strong
to abate
a person who is cool and remote in character
aloof
An opinion that all members of a group agree with
consensus
forget or disregard arguments because something else is more important
set aside one's difference
to be dominant in an area of business
to corner the market
A way of solving a problem using different methods until successful
trial and error
excessively proud of oneself
conceited
to spend more time than is necessary doing something
to make a meal of it