The most prominent element of our corporate branding is called called the... (hint, it's not the gnome).
What is the "signature"
100
Give one example of where the "registered" trademark is required to be added as a designator.
What is “Travelocity®”, or “Travelocity Business®”
100
Our corporate mascot.
What is the “Travelocity Roaming Gnome”
200
The "signature" consists of these three elements.
What are the stars symbol, the Travelocity wordmark, and the “registered” symbol
200
"ExperienceFinder", "Go Zero", "Flight Navigator", "FareWatcher Plus", "Travel for Good", "Window Seat Blog", and "Roaming Gnome" all share this designator.
What is a Service Mark (℠)
200
Examples of acceptable public uses of our mascots name.
What is "Travelocity Roaming Gnome SM", or "Roaming Gnome SM"
300
To ensure legibility, even when reproduced in small sizes, the Travelocity signature should always appear in size of at least “X” number of inches or pixels. "X" equals?
What is 1 inch, or 72 pixels.
300
The Travelocity "product brand signature" is created by adding a secondary product brand or business unit name to the Travelocity logotype. One of those brand signatures could be found in most peoples pocket, or in their purse.
What is “Travelocity Mobile”
300
Any new photographic image, natural or computer generated, of The Roaming Gnome must be approved by:
What is “the Marketing Department”
400
To ensure the Travelocity signature is presented clearly and consistently in a variety of applications, distinct variations of the signature are available, name one of those variations.
What is: Full-color positive, negative, 1-color black, or reverse
400
The Travelocity product brand signature is created by adding a secondary product brand or business unit name to the Travelocity logotype, under the wordmark. The brand signature is set in this Typeface, designed by Jackson Burke in 1948.
What is "Trade Gothic"
400
May never be cropped off of an image of the gnome.
What is “his hat”
500
The clear area around the Travelocity signature is equivalent to the height of this letter form.
What is the letter “t”.
500
The HTML ISO-8859-1 form of the registered trademark.
What is "ampersand"reg; or "ampersand"#174;
500
These things can never happen to the gnome:
What are:
He NEVER moves his limbs.
He NEVER turns his head.
His facial expression NEVER changes.
He is NEVER detached from his base.
His hat, boots, pants, jacket and belt NEVER come off.
He can be accessorized with clothing and props, but only on top of what he's already wearing.
His beard is NEVER trimmed nor removed. His hands NEVER come out of his pockets.
He is NEVER capable of holding any object. If The Roaming Gnome requires a prop, it can be placed behind or near him (even tied to him), but he cannot "hold" it.
He must NEVER appear cracked or broken or chipped.
His hat NEVER comes off, although other headwear can be placed over it.