UX Laws
This law describes how the time it takes to make a decision increases with the number of choices.
What is Hick's Law?
A visual representation that maps out every interaction a customer has with a service.
What is a service blueprint?
The number of primary clicks or taps a user should need to accomplish a goal.
What is 3?
A brief statement outlining the specific design challenge or problem.
What is a design brief?
Ensure your project complies with policies, involves the right experts, and stays flexible to adapt to potential challenges.
What is manage risks proportionately?
This law states that people perceive objects that are close to each other as being related.
What is the Law of Proximity?
This service design tool helps visualize how a customer moves through a service over time.
What is a customer journey map?
The term used to describe how easily a user can navigate a website or application.
What is usability?
The initial stage of the design thinking process where designers gather insights.
What is the empathize stage?
Involve people from diverse backgrounds in your design process, ensure accessibility, and continuously test to meet the needs of all users.
What is design with people and embed inclusion?
This law emphasizes that the simpler the design, the easier it is for users to understand and interact with.
What is Occam's Razor?
A technique used in service design to develop deep empathy for users by observing them in their environment.
What is contextual inquiry?
This design principle encourages designers to prioritize the most important tasks and information.
What is the principle of hierarchy?
The phase of design thinking where brainstorming and ideation occur.
What is the ideate stage?
Collaborate broadly, share your progress with the public, and publish non-sensitive code and data to build trust and transparency.
What is working in the open?
This law states that users spend more time on other sites, so they prefer your site to function like others.
What is Jakob's Law?
A tool used to identify all stakeholders involved in a service.
What is a stakeholder map?
A method for evaluating a product's usability by having users attempt specific tasks.
What is usability testing?
A prototype that allows users to interact with the core features of a product or service.
What is a minimum viable product?
Take a broad perspective when making decisions about your service, ensuring it supports government priorities, provides a consistent user experience, and fosters collaboration across teams.
What is ecosystem thinking?
This law asserts that users tend to complete tasks faster when there are fewer distractions.
What is Fitts's Law?
A tool used in service design to represent the emotional journey of a customer throughout their interaction with a service.
What is an emotional journey map?
A UX research method where the user provides feedback while interacting with a product.
What is think-aloud protocol?
The final stage in the design thinking process where designers validate solutions.
What is the test phase?
Ensure services are transparent, accountable, and respect privacy, while considering social, cultural, and environmental impacts throughout the product lifecycle.
What is integrate ethics?