E-commerce Funnel
E-commerce Performance
Website Traffic
Marketing Insights
100
What is the relationship between Abandonment Rate and Avancement Rate?
Advancement Rate + Abandonment Rate= 100%
100
What is the conversion rate of a user that entered the site via Organic Search?
6.93%
100
What channel has the highest conversion rate?
paid search
100
What was the highest converting campaign run during this time period?
local maps
200
What is the abandonment rate for "Checkout" to "Transactions" stage
15.95%
200
What is the most ordered product on the site?
Turkey Bacon Club
200
What channel is driving the highest ticket size?
paid search
200
What day of the week should I run a campaign for Paid Search if I want to drive conversion?
Wednesday
(Filter Dashboard to Paid Search)
300
What stage of the funnel is expected to have the lowest advancement rate and why?
"All sessions" to "Product View", as not all users that come to the site have the intent to order.
If the advancement rate at another stage of the funnel is worse, this may indicate friction
300
What handoff mode is resulting in the highest ticket size?
delivery
300
What day of the week is the highest converting for users entering via [organic] social?
Wednesday
(Filter dashboard to Organix Social)
300
What is the connection between UTM Parameters and the Campaign Table?
Campaign table is populated based on UTM parameter, ie. if UTM is not used, the campaign data will not show up in the campaign table
400
What is one lever that can be pulled to increase the advancement rate of users from "All Sessions" to "Product View"?
-Focus Paid Media on driving E-commerce
-Dropping users further in the order path
-Utilizing conversion-driven copy throughout the site
-Reduce clicks to commerce portion of the site
400
What product is most ordered by users coming in from paid search?
filter to paid search.
Turkey bacon club
400
Does this dashboard include app analytics?
no!
400
What channel should I use for a campaign that I am running with the goal of a high ticket size?
Paid Search
500
What is one lever that can be pulled to increase the advancement rate from "Product View" to "Add to Cart"?
-Decrease customization options/clicks required to "Add to Cart"
-Make "Add to Cart" button clear & visible
-Showcase high-converting products
-Remarket viewed-but-not-ordered products
500
Which handoff mode is preferred for new users entering via Paid Search?
Pickup
(Filter Dashboard to New User & Paid Search Channel)
500
Is there a higher conversion rate associated with dropping the users on the homepage or further down the funnel?
dropping further down the funnel helps to optimize for conversion
500
What day of week should I schedule an email campaign with the goal of optimizing for conversion?
Sunday
(Filter dashboard to email)
