All things T
All things A E I O U
G I V E me analytics
F R U C:
100
The total number of visits to your Website. Within Google Analytics, traffic can be divided into multiple categories including, direct, organic and paid
What is Traffic
100
A Google Analytics Alert is a notification of a change in your data. Alerts are beneficial because they draw your attention to program abnormalities you otherwise may have overlooked
What is Alerts
100
A measure of something you want to track in Google Analytics that you define as a success. Goals must relate to a quantifiable action that your Website's visitors take, such as product purchases, newsletter sign ups, or downloads. Goals are set up in Google Analytics to track conversions
What is Goal
100
Series of steps a visitor completes to reach an end goal. Google Analytics allows you to indicate up to ten pages in each funnel definition. Creating funnels can show you where visitors abandon the process during the path to conversion
What is Funnels
200
The first pages that users land on, or come to when entering your Website. Within Google Analytics, these pages are listed in order of most visited to least visited. This data is important because it allows you to see which pages are attracting visitors
What is Top Landing Pages
200
The purchasing or selling of products or services over the Internet
What is Ecommerce?
200
A type of filter that matches a text string or regular expression against incoming data, and keeps only those hits that match
What is Include
200
Other Websites that refer or send visitors to your Website are called referring sites. Knowing where your traffic is coming from is an easy way to increase your ROI. You can focus more resources on sites that are referring more traffic, or re-evaluate your campaigns on sites that are not driving much traffic
What is Referring Sites
300
A small snippet of code that is inserted into the body of an HTML page. The tracking code captures information about visits to a page
What is Tracking Code
300
The display of a referral link or advertisement on a web page
What is Impression
300
The time a visitor spends on a Website. The longer a visitor stays on your Website, the more relevant it appears to search engines. To increase the amount of time visitors stay on your site, it is important to present informative content, easy to use navigation, and up to date information on your brand, products and services
What is Visitor Session
300
The address of your Website (i.e. www.mycompany.com)
What is Uniform Resource Locator (URL)
400
Where your traffic is coming from. Google Analytics includes information on which sites your visitors are coming to your Website from as well as what keywords they are using to get to your Website
What is Traffic Sources
400
Visitors who come to your Website from unpaid organic or natural search engine results
What is Organic Traffic
400
One of the three different match types that Google Analytics defines to identify a URL for either a goal or a funnel. An exact match is a match on every character in your search string from beginning to end.
What is Exact Match
400
A small amount of text data used to remember information from page to page and visit to visit. Cookies can contain information such as user preferences or shopping cart contents
What is Cookie
500
The average length of time a visitor spends accessing your site within a specified time period. You can use this data to measure the effectiveness and quality of your Website. The longer visitors spend on your site, the more informative and interactive your site is
What is Time on Site
500
The address of your Website (i.e. www.mycompany.com)
What is Uniform Resource Locator (URL)
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