Design Process
What are the 6 stages of the Design Process?
1. Brief
2. Research
3. Generation of Ideas
4. Development of Concepts
5. Refinement
6. Resolution of Final Presentations
Methods refers to the manual and digital processes used to make visual communications. List 3 Methods.
1. drawing
2. painting
3. printing
4. photography
5. collage
6. three-dimensional processes
7. digital-based methods
What is Industrial Design?
The design and presentation of
v___________ i____________ for
m___________ products.
The design and presentation of
visual information for
manufactured products.
What is Communication Design?
The design and presentation of visual information
to convey i________and c___________.
The design and presentation of visual information
to convey ideas and concepts.
What is Environmental Design?
The design and presentation of
visual information for the
b_________ or c__________ environment.
The design and presentation of
visual information for the
built or constructed environment.
Is the design process:
1. static or linear
or
2. cyclical or iterative
It is cyclical or iterative with stages revisited as required to resolve design problems and extend ideas.
Drawing can be used for the purposes of:
o___________
v___________
p___________
observation
visualisation
presentation
List 2 examples of Industrial Design.
1. Product design
2. Furniture design
List 3 examples of Communication Design.
1. graphic design
2. information design
3. digital and web design
4. advertising
5. print publication
6. book illustration and typographic design
7. package/surface design
8. logo design and brand identity
List 3 examples of Environmental Design.
1. Architectural design
2. interior design
3. Landscape design
4. Set design
5. Exhibition/display design
What strategy is recorded in the visual diary throughout the design process?
Design Thinking
is demonstrated in the visual diary with ongoing analysis, reflection and evaluation requiring creative, critical and reflective thinking.
What is the correct terminology for ideation sketch and is the emphasis on quality or quantity of original and diverse ideas?
Visualisation drawings are in the form of quick ideation sketches for conceptualising and communicating ideas.
The emphasis is on creating a broad range of original, broad and diverse range of ideas. It is like a visual brain dump.
IP - Intellectual property is the general term used for property generated through intellectual or creative activity. There are two different types of IP: one requires the registration of original ideas such as patents and trademarks; the other type does not require official registration – they are unregistered rights and are referred to as copyright.
Which applies to Industrial Design?
Copyright
Patent
Trademark
Patent
Patents protect inventions, including processes, methods and techniques. However, the protection will only be granted for a device, substance, method or process if it is new, inventive and useful. Patent protection requires registration with IP Australia.
https://www.copyright.org.au/browse/book/ACC-An-Introduction-to-Copyright-in-Australia-INFO010
Maccas have a distinctive logo and colour scheme. How would they protect their IP - Intellectual Property from being copied?
Which applies to Communication Design?
Copyright
Patent
Trademark
Trademark
If you are using a name or logo (and in some cases, a colour, sound or smell) in your business, you may be able to register it as a trade mark. Unlike copyright, trade mark protection requires registration and payment of a fee. Registration gives you protection against other people using a substantially identical or deceptively similar mark in the course of trade. Trade marks are registered with IP Australia
https://www.copyright.org.au/browse/book/ACC-An-Introduction-to-Copyright-in-Australia-INFO010
You are an Architect working for a firm and you have designed an incredible and innovative new building. Your design is so fabulous that another firm sees your potential and wants to employ you.
Can you take your design with you to the new firm?
The copyright for the design itself belongs to the company that was employed to design the building. It does not belong to the client or the designer and cannot be used without written consent from the company. https://www.copyright.org.au/browse/book/ACC-An-Introduction-to-Copyright-in-Australia-INFO010
List at least 3 criteria that the Brief identifies?
1. the client
2. their communication need/s
3. the purpose of the visual communication
4. the target audience
5. the context of the visual communication
6. any constraints that affect the nature of the solution
At what stage of the design process do you select the preferred ideas and applying a range of methods, materials, media, design elements, design principles and presentation formats to create two- and three-dimensional visual communications that address the brief.
Note: Annotated visualisation drawing and presentation drawing methods are relevant to this stage.
Development of Concepts
Note: Annotated visualisation drawings are relevant if you are further developing your concepts to apply elements and principles, methods, materials and media.
Presentation drawing methods are relevant to this stage if you are further developing and trialling your concepts working towards the refinement stage.
What are 3 considerations that an industrial designer should consider when designing?
1. form
2. function
3. ergonomics
4. aesthetics
5. sustainability
6. social
7. environmental
What combination of 2 techniques could a communication designer use to attract and engage the interest of their target audience?
1. Humour
2. Emotion
3. Intrigue
4. Eye catching
List 3 industry specialists that the designer could interact with at different stages of the design process.
photographer
land surveyor
builder
engineer
plumber
window installer
roof tiler
plasterer
interior designer
environmental designer
...and so on...
Research is collecting ideas, information and resources. It is required from a range of sources and in addition to searching the internet access information. List 2 other ways to conduct research.
1. conducting interviews
2. making field trips and site visits relevant to the brief, for inspiration, investigation, analysis and interpretation
3. observational freehand drawing methods to represent the form, materials and textures of existing objects and/or spaces when recording and annotating these investigations
Identify and describe the difference between Refinement and Resolution of Presentations.
Refinement: modifying visual communications in response to feedback and evaluation against the brief.
Resolution of Presentations: presenting visual communications that satisfy the brief and respond to feedback and evaluation.
What are 3 distinguishing characteristics of the Industrial Design Field?
1. Manual and digital three-dimensional drawing methods (isometric and perspective)
2. two-dimensional drawing methods
(third-angle orthogonal drawing)
3. Use of specific conventions including line styles and dimensioning.
What are 4 distinguishing characteristics of the Communication Design Field?
1. Specific use of type conventions
2. layouts and use of grids and packaging
(nets and surface graphics)
3. Print and digital applications
4. Presentation formats
What are 2 distinguishing characteristics of the Environmental Design Field?
1. Three-dimensional drawing methods
(planometric and perspective)
2. two-dimensional drawing methods
(floor plans and elevations)