Codes and Conventions
This code was used near the end of the second act of Parasite to show that the family is still small and powerless despite acquiring jobs working for the rich family.
Camera - High angle extreme long shot.
This belief discriminates against poor people by suggesting that they have not worked enough to achieve success.
What is Classism and the meritocracy?
The 5 stages of this process are: Research & Development, Pre-Production, Production, Post-Production and Distribution
What is the media production process?
Originally mass media corporations, these "deciders of media access" have changed in the age of social media.
Who are media gatekeepers?
Politicians sharing social media updates on what policies they are enacting or running press conferences on television are examples of this.
The government using media to communicate with citizens.
This audience-engaging concept can rise using the convention of point of view. For example, when the audience gets to see or know something that the characters don't or vice-versa.
What is narrative tension?
Cultural context informs readings as Korean audiences will know that this prop is not a symbol of good luck but rather a simple decorative garden ornament.
What is the scholar's stone?
These two steps of the production process, one of which requires showing your product to others, allow media creators to refine their media products.
What are feedback and reflection?
The social media live-streaming of peaceful protesters contrasting with the mainstream media's BLM rioters is an example of this new media phenomenon which gives more power and influence to individuals.
What is citizen journalism?
Reasons for this government practice are: Protecting vulnerable audiences (media ratings and laws on gambling ads), protecting cultural identity and economy (Australian content quotes), and preventing misinformation.
What is regulating media?
This convention of film engages audiences by allowing audiences to first establish a connection to characters and then putting obstacles in those characters' way.
What is the three-act structure?
This context, which relates to common values and political beliefs in a society, will affect the ways that media products are produced as well as the ways that audiences react to media products.
What is the socio-political context?
This group of people, presented as demographic and psychographic information, will best be able to enjoy and engage with my media product.
What is my target audience?
These new methods of production and distribution have allowed individuals to exercise agency by easily creating content and reaching audiences.
What are digital production technologies (phones and webcams) and Social Media platforms (Tik-Tok, Twitch, etc.)
In order to combat discrimination the Australian High Court ruled that social media pages can be held responsible for defamatory comments readers leave on their posts which led to many pages doing this.
What is the 180 degree rule?
The use of green screen, studio sets, limited locations, and limited camera set-ups during production are all products of this context.
What is budget and economic context?
This method of documenting media productions allows you to keep track of what has happened on each of your production days.
What is a production diary?
Although new media has allowed for more voices to be heard, mainstream media corporations are still influencing the topics being discussed through this process of promoting certain media stories over others.
This new media concept relates to platforms collecting data from social media users in order to predict and control their behaviours for the purpose of profit and political gain.
What is surveillance capitalism?
The symbolism of the native headdress that the Parks wear, not only indicates their ignorance for indigenous cultural practices but also relates to this practice that brought neoliberalism to South Korea.
What is colonialism?
This presumption of neoliberalism is criticised when the lower-class characters in Parasite are shown to commit violence against each other while vying for the same opportunities.
What is the presumption that competition is healthy for a society?
Meaning and audience engagement are created through the use of these media elements? Give an example of how you used them.
What are codes and conventions?
Social Media platforms are catering services, using algorithms to provide media to audiences, they do not produce any content of their own and therefore rely on these people to keep their business models going.
Who are individual creators?
The rise of misinformation, filter bubbles, and echo chambers has led to this phenomenon which divides people across ideological lines.