VNI Trivia
CRO / LPO
Web Analytics
SEM / SEO
Web Dev
100
The Vertical Nerve brand was officially launched in this month of 2010.
July
100
This HTML element often goes by the acronym BOB and has been shown to improve conversion rates.
What is a Big Orange Button?
100
The predecessor to Google Analytics, this product was purchased by Google in 2005.
What is Urchin?
100
Google has this US desktop search marketshare according to Comscore (within 5%)
What is 64%?
100
This markup language sets the colors, fonts, sizes and placements of web page elements.
What is CSS?
200
Prior to Campbell Center, our offices used to be in this notable location.
Mockingbird Station
200
One of Star's favorite tools, this program generates heatmaps of clicks and scrolls on a web page.
What is CrazyEgg?
200
Google Analytics has this penetration rate within the Quantcast 100k sites (within 5%)
What is 73%?
200
Once displaying 7 results, the local results in Google now show this many local listings.
What is 3?
200
Sometimes you need to use them to pull yourself up, but this technology makes Casey's job a lot easier.
What is Bootstrap?
300
A few years ago, Vertical Nerds created this infamous video, which can be seen on our website's 404 page.
Harlem Shake
300
This metric helps us know if a reported increase is due to actual improvement, or just luck and small sample size
What is confidence rate?
300
Though Classic GA used 4 or more, Universal Analytics reduced to this many browser cookies
What is 1?
300
According to Google, this percentage of mobile searches are actually voice searches
What is 20%?
300
A name of a caching system, it's commonly used on Drupal websites.
What is Varnish?
400
There are 311 published blog posts on our VNI blog, but this employee wrote the very first one.
Who is Tyson?
400
More advanced than an A/B test, this experiment type can test 3,4 or more things at a time.
What is an MVT test?
400
This JavaScript object is used by Google Tag Manager to communicate between a website and analytics tags
What is the DataLayer?
400
Now officially discontinued, this markup was originally popular because of its ability to add images next to SERPs
What is authorship?
400
Drupal, originating from the Dutch word "Druppel" means this.
What is Drop?
500
This DMN employee has been hired by the company on 3 separate occassions
Who is Greg Colunga?
500
Often seen as the button text on leads forms, has proven to hurt conversion rates.
What is "Submit"? (Who wants to submit?!?)
500
This Google Analytics API is used to send data into Google Analytics when the normal tracking code can't be used.
What is the Measurement Protocol?
500
One of the most famous Googlers around the world, Matt Cutts joined Google in this year.
What is 2000?
500
The name of this account will be off-limits from this point forward - it shall not be spoken.
What is BEERKNURD?
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