Adelphic DSP
This is the 4th section of the Adelphic Hierarchy which is proceeded by a "Campaign"
What is an Order?
This report helps teams understand holistic return on ad spend (ROAS) by measuring both online and offline conversions to optimize your media based on lift and incrementality.
What is Conversion Lift?
The year that Viant will be carbon neutral.
What is 2023?
This tool allows teams to build 3P audiences leveraging Viant's direct data partnership integrations.
What is Audience Builder?
The first channel that was activated by Scale in the Adelphic DSP.
What is CTV?
This is the 5th section of the Adelphic Hierarchy.
What is a Line?
Within the CL report, these are the two Geo Types that can be selected.
What is State and DMA?
Of your Viant support team, this member is the best golfer.
Who is Nowicki?
The cost of a 3P segment when using homeowner Neustar segment at $1.30 CPM OR Experian segment at $0.78 CPM.
What is $1.30?
Year Scale Marketing was founded.
What is 2014?
Section of platform to track changes in platform by user.
What is History?
This is the methodology that is used within the CL report to create control and exposed groups in Advanced Reporting.
What is Ghost Bidding?
The founders of Viant.
Who is Tim & Chris Vanderhook?
Within the LAL section, you are able to create audience based on these two options.
What is profile count and similarity?
These channels have been activated by ezCater in 2023 within Adelphic DSP.
What is OLV, Audio, Display and DOOH?
The two main platform tools that are broken out at an advertiser level.
What is IMP and Advanced Reporting?
This is the furthest conversion date range that can be leveraged for MTA report.
What is 90 days?
Social media platform that Viant owns.
What is Myspace?
The two types of CRM data that can be onboarded directly into the IMP.
What is emails and IPs?
The amount of Scale Active Advertisers in Adelphic DSP for 2023.
What is 7?
The amount of dimensions you are able to bid adjustments against within bid multipliers.
What is 17?
The two Mobile App Attribution partners that Viant has direct integrations with for measurement in CL and MTA.
What is Appsflyer and Kochava?
Year Viant was founded.
What is 1999?
The newest data provider that is integrated within the IMP.
What is Commerce Signals?
Year that Blake Hochberger joined Scale Marketing.
What is 2018?