Tools (CRM, Admin, BI)
Retention & Churn
Engagement
Terminology
"HELLLLP!"
100

Location of a list all your currently Hosted players

Hosted Filter on Dashboard

100

This runs in 2-week cycles.

Churn

100

Used in the Event Lounge to quickly gather information from an event.

FORM

100

When a VIP has at least one more additional non-VIP or VIP account.

Dupe

100

Someone a host can reach out to for any questions

Nick

200

Check this tab to see the response rate for your mass message that went out.

History

200

Required external form of outreach for churned player

Email

200

Collect these throughout the month by asking players specific questions.

Profile Tags

200

Player identitification number that is for internal use only, not visible to player.

User ID

200

An area in Lark to request the in app support team to review a player issue.

VIP ALL SA+Host Lark Chat

300

Check this to review if churned players logged in

Churned Result template via BI

300

Player asked to stop receiving text messages.

Opt out of sms

300

A special day in the month that can be used as inspiration for an engagement.

Holiday

300

Average response time when the host is online

Average Reply Time (Online)

300

Source for all training documents

VIP Team-Index

400

Check this to confirm items received on a player's account

Admin via Balance tab

400

These are automatically loaded in a churned player's app.

Churn Bonus

400

Type of engagement event that drives players to login daily.

APD Challenge

400

The percentage of unique contacts that have been contacted through either mass messages or personal 1 on 1 messages

Contact %

400

An area in Lark where a host can get information about common questions

Dunder Mifflin chat

500

A way to log a host's email.

'Add Log' button on Dashboard or player's interaction log

500

A place where a dropped churned player goes after being contacted 10 times.

User Tab on Churn Reactivation Sheet

500

Bonuses not included in a player's monthly host budget

Birthday, Anniversaries, GTKY, On Boarding, VIP Deposit Bonus

500

The total amount of entry fees collected from cash games

GTV (Gross Transaction Value)

500

Someone a host can reach out to for best KPI strategy

Their Team Lead

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