The Concept
who created a list of 13 virtues in his twenties, including temperance, frugality, and humility.
Benjamin Franklin
Why does virtue ethics focus on character instead of rules?
Because good character and judgement guide actions better than rigid rules in unpredictable situations.
Plato compared persuasion to these two art, saying that it gives pleasure but not truth
cookery, and cosmetics
Where does the Relationship enforce the virtue?
Ethics of care
What are the three branches of the practical arts?
Rhetoric, ethics and politics
This American president is often remembered for the story of the cherry tree and the line, “I cannot tell a lie,” though his legacy is complicated by his role as a slave owner.
George Washington
How does integrity show the heart of virtue ethics?
According to Aristotle, this aspect of a speaker is often the most powerful persuasion tool
ethos
The expectations that come with how we view one another?
Dimension of Relation
Maintains the effectiveness and credibility of a speaker
good character
Thomas Jefferson emphasized virtues such as justice, benevolence, industry, and independence, linking them closely with what civic ideal.
Patriotism
he believed knowing the truth leads people to chose good, not evil
Aristotle believed moral virtue is the same as this- reaching the highest level of human potential
Excellence
The ethic that humans have universal virtues or beliefs
Ethic of human capabilities
The desire to go along with the decisions of popular leaders or groups
grouplink
This virtue in Franklin’s list is described as “avoid extremes, as in emotional responses.”
Moderation
What role do role models play in virtue ethics?
They show what virtuous behavior looks like so others can imitate it
Cicero and Quintilian both described the ethical communicator as this
The good person speaks well
Based on the ethics of care, which party should you hold greater consideration for, your mother or school?
Your Mother
What people fear they may be known as if they speak out against authority
boat rockers
According to Confucian tradition, the exemplary person, or junxi, lives according to this principle.
The Dao
How is communication linked to virtue ethics?
Greek philosophers debated whether persuasion could be ethical, tying communication ethics too early on.
Aristotle believed virtues are best understood as this- the balance between two extremes
The Mean
Adopted by the United Nations in 1948 after ww2
The universal declaration of human rights
The other communication virtues to be balances with courage
self control, friendship, magnanimity