Elements and Principles
Element created from connecting lines
What is shape?
Start of the design process and most important document
What is the design brief?
Refers to how the visual design was created
What are methods?
3D drawing using 30 degree angles
What is isometric?
The small extender at the ends of letters
What is serif?
The order which elements are seen in a design
What is Hierarchy?
Name of drawing technique to create lots of drawings very quickly
What is visualisation drawing?
Where a design is likely found
What is context?
Name of the horizontal line that can't be seen past in perspective drawing
What is the horizon line?
The vertical spacing between words
What is leading?
Part of the design has been cut out or removed, to focus on one other part.
What is cropping?
SCAMPER is an example of this kind of thinking
What is creative thinking?
Humour, brand power and shock value are all examples of this
What are visual devices?
Typical scale of a floor plan
What is 1:100?
The manipulation of space equally between the letters in a word.
What is tracking?
Design where one part of the object/subject has the size manipulated
What is proportion?
PMI is an example of this kind of thinking
Reflective thinking
All five audience characteristics
Height of a label in orthogonal drawing
A particular design of type. Often described as a ‘font family’, it consists of a number of variations of fonts.
What is typeface?
The two kinds of pattern
What are alternation and repetition?
Description of the blue thinking hat
What is thinking about thinking?
All seven of the communication purposes
What are:
To advertise, promote, depict, teach, inform, guide and identify.
Name of the line used to show circular shapes in orthogonal drawing
What is a thin chain line?
Text that has been spread so that words are against both the left and right margin is this kind of alignment
What is justified?