Elements of Art
This element refers to how light or dark something appears.
What is Value?
This principle occurs when visual elements are distributed so a design feels stable.
What is Balance?
This is the art of arranging type so that written language is visually appealing and easy to read.
What is Typography?
This printing process transfers ink from a metal plate to a rubber blanket and then onto a paper surface.
What is Offset Printing?
This famous Dutch artist painted Starry Night.
Who is Vincent van Gogh?
Red, blue, and yellow are traditionally considered the three __________ colors.
What are Primary colors?
Making one element stand out as the most important creates this principle.
What is Emphasis?
A logo that uses only the name of a company or organization as its visual identity is called this.
What is a Wordmark?
In four-color process printing, the letters CMYK stand for Cyan, Magenta, Yellow, and this.
What is Key/Black?
This artist created the famous Campbell's Soup Cans artwork and became a major figure in Pop Art.
Who is Andy Warhol?
This element describes a three-dimensional object that has height, width, and depth.
What is Form?
Repeating elements such as shapes, colors, or lines can create this principle, which helps organize a design.
What is Rhythm?
The visual order that guides a viewer's eye through a design is called this.
What is Visual Hierarchy?
This printing method uses a mesh screen and a light-hardened stencil to transfer ink onto a surface.
What is Screen Printing?
This German school, founded in 1919, had a major influence on modern art, architecture, and graphic design.
What is the Bauhaus?
When an artist uses dots, lines, or marks to create the appearance of surface quality, they are creating this element.
What is Texture?
This principle refers to how the size of one element relates to another element or to the entire composition.
What is Proportion?
This design principle uses differences in size, color, shape, or value to make elements visually distinct.
What is Contrast?
The extra area printed beyond the final trim edge of a document is called this.
What is Bleed?
This artist is famous for paintings such as Guernica and helped develop Cubism with Georges Braque.
Who is Pablo Picasso?
This element is created when a line becomes enclosed and has height and width but no depth.
What is Shape?
This principle makes all parts of a design feel like they belong together and work as a complete composition.
What is Unity?
The empty area surrounding and between objects in a composition is known as this.
What is Negative Space (White Space)?
A professional print file commonly uses this color mode rather than RGB because it is designed for four-color process printing.
What is CMYK?
This influential designer created the iconic IBM, UPS, and ABC logos and is considered one of America's most important corporate identity designers.
Who is Paul Rand?