Foundations of Visual Communication
The process of using images to convey meaning.
What is visual communication?
It focuses on individual interpretation of an image.
What is the personal perspective?
Treat others the way you want to be treated.
What is the Golden Rule?
The style and arrangement of text.
What is typography?
An image captured by a camera.
What is a photograph?
The term for visuals that communicate ideas beyond aesthetics.
What are images with messages?
It analyzes visuals based on the time period they were created.
What is the historical perspective?
The greatest good for the greatest number.
What is Utilitarianism?
A font style with small strokes at the ends of letters.
What is serif?
A visual that presents data in an easy-to-understand format.
What is an infographic?
How individuals interpret visual stimuli.
What is perception?
It examines lighting, composition, and camera use.
What is the technical perspective?
Finding balance between extremes.
What is Aristotle’s Golden Mean?
A font style without decorative strokes.
What is sans-serif?
Presenting numbers using charts, graphs, or maps.
What is data visualization?
When viewers interpret images based on biases and prior experience.
What is selective perception?
It considers societal norms and shared meanings.
What is the cultural perspective?
Making decisions without knowing your place in society.
What is the Veil of Ignorance?
Organizing elements to guide viewer attention.
What is hierarchy?
When axes or proportions are altered to exaggerate results.
What is scale distortion?
The ability to interpret and create meaning from images.
What is visual literacy?
It questions power, ideology and hidden meanings in visuals.
What is the critical perspective?
Morality depends on cultural or personal beliefs.
What is ethical relativism?
A design principle that emphasizes differences between elements.
What is contrast?
A satirical drawing commenting on social or political issues.
What is an editorial cartoon?